Eito Miyanaga, a freelance hairdresser who also runs the YouTube channel "Otona Danshi LABO" where he shares grooming tips for adult men, has launched a new brand called RETØUCH at Isetan Shinjuku Store, Men's Building 1st floor cosmetics section.


RETOUCH , a men's cosmetics brand launched in January of this year with the concept of "updating the grooming of adult men," offers items that bring the essential "cleanliness" that adult men need. Starting with BB cream and lip balm, the brand plans to expand its range of grooming items in the future.


BB cream is an all-in-one skin tone correcting cream that combines sunscreen, foundation, and makeup base (to prevent makeup from creasing). Simply apply it to your face to naturally cover dark circles under your eyes, stubble, pores, acne, and other skin concerns, giving you a bright, natural-looking complexion.



This lip balm is formulated with squalane and argan oil for high moisturizing power, yet it has a matte finish that minimizes shine and a "feeling of wearing lip balm" when applied to the lips. The minimalist, gadget-like container, born from the desire to address the embarrassment of applying lip balm in public, blends seamlessly into everyday belongings. Packaged in a box, it also makes a great gift.

[Free Shipping] View RETOUCH products at Mitsukoshi Isetan Online Store

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