TRAIANO, which pioneered a new genre of "formal activewear" with suits that are classic in appearance but comfortable to wear and allow for active movement, is holding a pop-up store at Isetan Shinjuku Store, Men's Building 1F, Dress Shirts & Ties section.

From Wednesday, March 17th to Tuesday, March 30th, we will be showcasing new shirts from our 2021 Spring/Summer collection, as well as a complete range of items including jackets and pants, for a limited time.

Founded in Italy in 2016, Traiano is a brand with a background in sports fabric manufacturing. They develop items using their unique fabric, which is made by applying high-precision digital printing to highly elastic fabrics used in sportswear, resulting in a finish that looks like real fabric.

Jackets and suits are perfect for business settings, but they also look great paired with T-shirts and knitwear for a casual look. The comfortable stretch fabric and the fact that they're wrinkle-resistant are also major advantages.

This pop-up store will feature not only new shirts from the Spring/Summer 2021 collection, but also a complete range of items including jackets and pants that are not usually available at Isetan Shinjuku Store, Men's Building . With its authentic design, modern silhouette, and comfortable fit, these garments are perfect for the new normal era.

Be sure to check out Triano's apparel, which offers the essential "professional look" and "comfort" needed for remote meetings and working from home.

View Traiano products at the Mitsukoshi Isetan online store.