Brioni , a brand with some of the world's leading tailoring techniques, will release a new signature fragrance at Isetan Shinjuku Store, Men's Building 4th floor, Men's Luxury section, starting March 21st (Sunday). Like a bespoke suit, its supple, light, and comforting scent will elevate any impeccable style to something even more captivating.


To complete the world of sartorial elegance of Brioni , a legendary tailoring brand that has been around since 1945, a new signature fragrance, "Brioni Eau de Parfum," was created. Master perfumer Michel Almairac was brought in, and based on the belief that simplicity is the ultimate sophistication, a fragrance was born that expresses Brioni itself, blending quiet confidence with understated elegance.



The top notes are fresh and clean with pink pepper and green apple, reminiscent of Brioni 's signature smart and elegant tailoring. The middle notes are soft and warm with violet and ambroxan, exuding a nonchalant charm that evokes a relaxed masculine image. The base notes are the clean scent of cedarwood, like a fine suit. The addition of tonga bean and musk creates a sophisticated image that feels as comfortable as a second skin.

Furthermore, the elegant, substantial bottle is made of Italian glass in the brand's signature navy blue color. It is adorned with the brand logo in gold stitching, inspired by the labels sewn onto the maison's bespoke suits.

See Brioni at ISETAN MITSUKOSHI LUXURY