Lucien Pellat-Finet, the French fashion brand known as the "King of Cashmere," will be Isetan Shinjuku Store, Men's Building 2nd floor , Men's Creators section , from March 3rd (Wed) to March 9th (Tue). The promotion will feature a wide range of items from the Spring/Summer 2021 collection that focus on "cotton materials," as well as a special customization event that will only be held during this period.

Lucien Pellat-Finet's Spring/Summer 2021 collection, themed "VIVA CUBA LIBRE," features unique and cheerful items that reflect the richness of Cuba's history, culture, and art. This promotion focuses on items made from cotton. Various motifs representative of Cuba will be featured, along with colorful pastel items reminiscent of Cuban streetscapes.

Of particular note are the knits made from Sea Island cotton, a rare and exceptionally lightweight and comfortable cotton. The short-sleeved round-neck and V-neck knits come in five color variations: white, black, powder pink, light blue, and peppermint green, each featuring a crystal-embellished skull and leaf design on the chest.

During the event, a special customization event will be held where you can have a motif drawn on the back of this Sea Island cotton knit using studs. You can choose from skull, leaf, and peace sign motifs, and studs in three colors: black, white, and silver, to suit your preference.

We hope you can experience the "freedom," "cheerfulness," and "uniqueness" that Lucien Pellat-Finet values through the cotton items we're introducing today, and enjoy the Spring/Summer 2021 season with a cheerful and bright spirit.

View Lucien Pellat-Finet products at the Mitsukoshi Isetan online store.

Mitsukoshi Isetan Online Store | Find the latest information on Men's Creators and Men's Contemporary here.