The lantern-like lightboxes and the space unified in essential black and white convey the powerful and fresh creations and message of the reborn Prada. The highly anticipated pop-up "Prada Symbols," a fusion of the rare talents of Miuccia Prada and Raf Simons, is being held Isetan Shinjuku Store, Men's Building 1st floor promotion area until March 2nd (Tuesday). This time, key locations throughout Isetan, including the show windows of the main building and The Stage on the 1st floor of the main building, are completely transformed into a Prada spectacle.

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Prada's Spring/Summer 2021 men's collection has finally been unveiled. The pop-up store is called "Prada Symbols." This collection is inspired by the Spring/Summer 2021 women's collection, which was the first collection presented by Miuccia Prada and Raf Simons as co-creative directors of Prada, and translates that worldview into men's wear. Many items in the lineup are exclusive to Isetan Shinjuku in Japan.




This pop-up store will feature apparel, bags, and shoes adorned with graphics from the collection unveiled last September. Of particular note are the items featuring artwork by Peter de Potter, an artist and close friend of Raf Simons. The collection includes backpacks printed with graphics inspired by Prada's triangle, as well as sneakers and tote bags with the brand's iconic polka dot print. These limited-edition items were born from the two designers' mutual respect and interest in "communication."

Given the impressive nature of this "Prada Symbols" collection, expectations are even higher for the Prada Fall/Winter men's collection, which the two have now fully committed to.

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▶︎Related Articles: Prada holds "Prada Symbols" pop-up inspired by its first collection with Raf Simons.
- A limited-time Prada store, "Prada Symbols," has opened on the 1st floor of the main building, at The Stage.


Text: Mitsukoshi Isetan

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