JULIUS, a brand that draws inspiration from representative music culture of the era and the movements that were strongly influenced by it, will be holding a promotion at Isetan Shinjuku Store, Men's Building 2F, Men's Creators from Wednesday, February 17th, featuring new Spring/Summer 2021 collections with "prayer" and "nature" as keywords.

For details on promotions, including exclusive items and gift information only available at ISETAN MEN'S , please click here .

In this special feature, shop stylist Nakai introduces some of her recommended items from the brand's four collections for this season, including the main collection, while wearing them herself.

This season's theme is [mamuthones;]

It is a figure that appears in an ancient ritual at the carnival of the village of Mamoiada on the island of Sardinia, Italy.

Through a ritual in which "Mumtones," who carry a large number of cowbells on their backs, and "Isso-Adresse," who appear as their contrasting figures, parade through the streets, people pray for fertility.

The collection incorporates the mystique of rituals and the natural atmosphere of abundant harvests. As the keywords "prayer" and "nature" suggest, an earthy color palette is used, creating an overall gentle atmosphere.

Furthermore, the collection mainly features workwear-inspired items that evoke the image of "harvest," with practical workwear elements such as dynamic pockets on loose-fitting blousons.

Main Collection

A worldview that pursues decadent beauty and aggressive fetishism.

A balance between chaos and industrialism.
Clothing for avant-garde artists living in the city.

The concept changes from season to season, but the color scheme is often black and white, and while it features layering and oversized styles, the silhouette is slim-fitting.

LOOK

This season's theme, [mamuthones;], features items that evoke the feeling of harvest.

This blouson with multiple pockets makes a strong statement, and the tone-on-tone embroidery on the chest adds a subtle touch of design.

LOOK

A coordinated outfit featuring a large-capacity, oversized bag.

These jacquard-woven baggy pants pair perfectly with boots.

Pre-collection

Unlike the main collection, this collection uses black, the brand's foundation, as a base, blending contrasting oversized and tight silhouettes while maintaining Julius's unique worldview.

This collection highlights the differences from the main collection, allowing you to experience the breadth of the brand.

Permanent Collection

Starting with the Fall/Winter 2020 collection, Julius has launched an archive line—a permanent line—that focuses on classic pieces, regardless of the era or collection theme.

Unlike the pre-collection, this collection consists mainly of popular products from the past 20 years that align with a modern approach.

LOOK

A coordinated look using the permanent line.

This collarless coat with a distinctive wing closure, featuring a strong fashion-forward color scheme typical of JULIUS, makes you look stylish.

Nils Collection

NILøS, a brand developed by Third Stone, the company behind JULIUS, takes a different approach from the underground worldview of the inline JULIUS brand, reinterpreting its identity and essence and adopting an urban style.

This non-sexual brand expresses the NEO STREET through products centered around fashion, music, and culture.

View JULIUS products at the Mitsukoshi Isetan online store.

Model: Nakai/JULIUS