"LOT No.1" is a bespoke jeans service where you can specify every detail of LEVI'S® jeans, from denim fabric and thread to leather patch, rivets, buttons, and pockets. A master tailor will handcraft every step of the process, from pattern making and fabric selection to cutting, sewing, and finishing, tailored to each customer. The event will be held from February 20th (Sat) to February 28th (Sun) at Isetan Shinjuku Store, Men's Building 7th floor, Men's Authentic.

In the summer of 2019, "LOT No.1" made its debut in Japan at the Levi's® Harajuku flagship store, making Tokyo the fifth store in the world to feature it. Isetan Shinjuku also hosted the event for the first time in a department store. This second order event will, as with last year, allow customers to have a one-of-a-kind pair of jeans made by Mio Yamamoto, the first Asian Levi's® Master Tailor to be certified.

▶【Interview】We ask tailor Mio Yamamoto, who "tailors" one-of-a-kind Levi's jeans in the world, about the appeal and dedication behind "LOT No.1".

Bespoke tailoring involves customers working closely with a master tailor to create a unique, personalized garment. The resulting pattern is saved, allowing customers to further customize their wardrobe by changing the fabric and details, creating even more personalized pieces.

The greatest appeal of this bespoke order event is the opportunity to "experience" the manufacturing process. Why not spend a special time enjoying a conversation with Master Tailor Yamamoto?