Kazue-chan, one of the few LGBTQ YouTubers, works every day to raise awareness of "LGBTQ" among the general public. This time, she has collaborated with BOTCHAN , a Japanese skincare brand that she encountered and was captivated by through her various activities, to select items that she would like to give as Valentine's Day gifts in 2021 at Isetan Shinjuku Store, Men's Building .

【PROFILE】

Kazue-chan

What kind of brand is BOTCHAN ...?

This Japanese skincare brand was launched in 2018 with the desire to enable all customers to live freely and authentically, feeling comfortable in their everyday lives. The brand offers gender-neutral products. Through skincare that is "less than makeup," it aims to naturally enhance the beauty of bare skin. Its appeal lies not only in its shareable nature but also in its commitment to quality, with products manufactured entirely in Japan.

What does Kazue think is the appeal of BOTCHAN

I love the colorful packaging that makes me excited just by looking at it, but what I think is the real charm of BOTCHAN is its concept. [Let's break free from "manly" expectations] BOTCHAN makes you feel like it's okay to cherish what you like without being confined to rigid BOTCHAN like "because you're a man," "because you're a woman," or "because you're a certain type of person." It feels great to use, and the subtle citrus forest scent is very refreshing. Another appeal of BOTCHAN is that it constantly delivers exciting things and new products.

Gifts to give on Valentine's Day 2021

When you think of Valentine's Day, many people might imagine women giving gifts or chocolates to men, but overseas, it's a day to give cards and gifts to people you're grateful to, family, lovers, and friends. This time, Kazue will introduce what she wants to give this Valentine's Day.

1. To the President of Sanyo Chemical: Thank you for your kind consideration.

"Mr. Ando, the president of Sanyo Chemical, a company I've always been indebted to, is the person who gave me the opportunity to join the company last August. He's a very flexible thinker, a warm person who genuinely cares about his employees, and someone who values fairness towards everyone."

What should I give as a gift...?
BOTCHAN Cologne Stick



" BOTCHAN 's cologne stick is conveniently sized for carrying around and comes in an easy-to-use stick type, so we hope you'll use it both on and off duty."

Kinloch Chief


"As a responsible leader in the company, I chose a white pocket square with a bulldog pattern that has a playful and gentle feel. Especially now, I feel it's important to cherish caring for others and accepting them as they are, and I wanted to express my gratitude through this gift."






"My father often meets with clients and conducts business negotiations. I don't often get the chance to express my gratitude to him, but I'd like to take this opportunity to give him a gift."

What to give as a gift is...
BOTCHAN Lip Balm

"For my father, who often meets with clients and conducts business negotiations, I chose a tie and lip balm. Since it's the dry season, I hope he can take care of his lips with BOTCHAN lip balm and work hard. The black packaging is also stylish and makes a great gift."

stefanobigi necktie


"Because of my father's job, he often has occasions to wear suits, so I chose a tie. I selected a calm base color, brown, which is my father's favorite. The color combination is exquisite, and with a stefanobigi tie, even a floral pattern doesn't look too cute, which is great."

3. A gay couple who got married – I hope their hearts are filled with joy too.

"I want to give a gift that will make a recently married gay couple even happier!"

The gift is...
BOTCHAN BOT Toner


"Using something together is sure to be more fun than using it alone! I want you to share and use BOTCHAN lotion. Not only does it provide moisturizing care, but the citrus forest scent is also great for refreshing your mood, so I want two people to use it."

BATONER cardigan

"Because it's cold, I chose a brightly colored cardigan from BATONER . It's easy to throw on both indoors and outdoors, making it very practical. It's also comfortable, so I hope you'll like it."




lastly,,,

"This time, I selected gifts for three people I wanted to express my gratitude to, people with whom I can be myself. But when I think about who I'd like to give gifts to, there are so many! Normally, I'm working to raise awareness of LGBTQ issues more broadly, but gifts are something you choose after getting to know the recipient. It's fun to spend time thinking about gifts that suit each person's personality."





ISETAN MEN'S Cosmetics Instagram: @isetanmens_cosmetics