Italian luxury outdoor brand PARAJUMPERS has officially launched in Japan. From January 13th (Wed) to January 26th (Tue), Isetan Shinjuku Store, Men's Building 7th floor, Men's Authentic will be showcasing the brand's signature "authentic down outerwear," which is once again attracting attention.

What's Parajumpers

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Parajumpers was founded in Italy in 2006. The brand, which has a large following in Japan, is based in Anchorage, Alaska, USA, and develops collections inspired by the 210th Rescue Squadron, known as one of the world's leading rescue teams.


The product features materials and stitching that can withstand the rigors of rescue teams' demanding missions, a practical design, and playful details found throughout. The rescue teams that serve as the design inspiration are tasked with searching and rescuing people in extreme conditions, operating in a variety of locations including distressed vessels at sea, mountainous areas at altitudes exceeding 4,000 meters, and submersibles submerged in the deep sea.

Parajumpers, a full-fledged outdoor brand, drew inspiration from these tough, brave soldiers who undergo rigorous training that surpasses that of any other army.

Check out these three models!

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This pop-up store features outerwear that is not only warm but also highly fashionable. It also boasts functional details designed to accommodate a wide range of travelers, such as storage for smartphones, cameras, and sunglasses.

In particular, the Masterpiece Collection, which updates the brand's signature models in a more modern way, is a must-see. These stylish outerwear pieces, blending outdoor and urban styles, will be versatile enough for a wide range of occasions.

Furthermore, starting around 6 PM on Wednesday, January 13th, an Instagram Live session will be held featuring Eiji Katano, also known as "Aniki," whose "Ani Shop" event in 2020 was very well-received, and Isetan Men's. There, they will introduce the brand's history, intricate details, and Katano's recommended styling, among other things that make the brand so appealing.
→ Click here for the Instagram Live
*Please note that the time, content, or schedule may be changed or the event may be canceled due to unforeseen circumstances.