Christmas is just two weeks away! Good news for those who haven't yet bought their Christmas presents! We've compiled the latest information on the best-selling Christmas gifts at Isetan Shinjuku Store, Men's Building . This year's Christmas will be a little different, a new lifestyle. Keywords include "remote work" and "time at home." In line with these changes, we'll look at the top 3 best-selling items (※) right now!

1. Loungewear

Anna Okazaki, in charge of underwear, socks, and nightwear, will introduce them to you!

"If there's one thing that's selling particularly well this year, it's loungewear! 'Compared to previous years, people have been spending more time at home, and more people are working remotely. There's a huge demand for loungewear to help them spend their time more comfortably and productively.'"

No. 1 <LifePak Collection From Curly> Parka

No. 2 <LifePak Collection From Curly> Pants

"With the increase in remote work, we've seen a rise in customers purchasing clothing from <Life Pack Collection from Curly>. Since around the latter half of November, we've also seen an increase in inquiries about gifts, and this parka and pants set is particularly popular. This parka, in particular, is soft, fluffy, and warm thanks to its brushed fleece lining, making it perfect for the upcoming season."

No. 3 <Holidays Comfort by Riding High> Crewneck Sweatshirt

"These items are also selling well due to the increase in remote work, and recently, many people are choosing them as Christmas presents. Above all, the clothing from HOLIDAYS COMFORT BY RIDING HIGH is incredibly soft and feels amazing against the skin! Many customers come to the store to actually feel the material before purchasing."

2. Socks and underwear

From the same section as the loungewear, Okazaki introduces socks and underwear, which are popular as gifts. "The wide range of prices and variety makes it easy to adjust to your budget! They're also recommended as an extra gift."

No. 1 <Lototo> Room Socks

No. 2 <Marcomondo> Socks

"(Left) With people spending more time at home and the weather getting colder, thick socks are a popular item. These fluffy, thick socks from ROTOTO, which can be used as slippers, are a popular gift."

"(Right) These socks from MARCOMONDE, made with a cashmere blend, are warm and incredibly comfortable. They come in a wide variety of colors and are a popular gift choice. The affordable price also makes them a great option, allowing you to choose several pairs of socks, add them to your loungewear, or adjust the purchase to fit your budget."

No. 3 <Tani> Boxer Shorts

"Underwear is something people use every day, so many people want to give a high-quality gift. Because it comes in a box, it's a great gift option not only for Christmas but throughout the year. TANI boxer shorts are incredibly soft, like silk, and comfortable to wear. They come in basic colors that are easy to choose from. Because they're something that touches the skin directly, you can really appreciate their quality, and they're suitable for all ages, so they're popular with a wide range of customers."

3. Men's Cosmetics & Fragrances

Yayoi Koizumi, in charge of cosmetics and fragrances, will introduce them!

 

Cosmetics continues to be popular even during this pandemic. Don't miss out on the Christmas season sets and limited-edition items! "Many of our products are unisex, so many people are looking for gifts for women. Recently, perfume gifts have also become more popular."

No. 1 Molton Brown Stocking Filler Collection

This gift set features a collection of 10 iconic bath and shower gels from Molton Brown. Opening the beautiful gift box reveals bath and shower gels that sparkle like jewels, enchanting your bath time with their rich fragrances. Not only is it visually stunning, it's unisex, and at under 10,000 yen, it's a highly satisfying set that's popular across genders and age groups.

No. 2 <Fiveism by Three> THREE For Men Gentling Trial Kit

No. 3 <Serge Lutens> L'Eau Serge Lutens Eau de Parfum

"(Left) While interest in skincare is on the rise, many people are unsure what to give as a gift to get started. A popular gift for those starting out or wanting to start is the FIVEISM × THREE kit, which allows you to experience three skincare products that address skin concerns unique to men. The trial sizes of the face wash, lotion, and emulsion allow you to thoroughly try them for about two weeks using them morning and night, and the price of under 5,000 yen is also a plus."


"(Right) Perfume is becoming an increasingly popular gift! If you haven't given perfume as a gift yet, I'd definitely recommend considering it. That said, many people struggle to choose a fragrance as a gift, but at our store, Serge Lutens' "L'Eau Serge Lutens Eau de Parfum," with its clean and transparent scent, is a popular choice."

4. Leather goods and belts

This is Natsumi Noro, in charge of leather goods and belts, introducing them to you!





This year, the environment surrounding leather goods has changed dramatically due to the shift towards a cashless society, changes in work styles, and the resulting changes in fashion. "With the increase in cashless payments and the focus on short trips to nearby places, interest in mini wallets has increased even further, and they are being chosen as gifts more often. Also, the types of belts worn in business settings have changed, and the selection of belts has become more casual."

No. 1 <Larcobaleno> Mini Wallet

"The trend in wallets is towards cashless payments, and for Japanese people, smaller wallets are ideal as a secondary wallet for when they want to go out without carrying a large wallet. Smaller wallets are still relatively uncommon among our customers, and they are popular as gifts that replace business card holders or key cases."

No. 2: Smythson business card holder; No. 3: Brooklyn belt

"(Left) One brand that enjoys high popularity and support is SMYTHSON. SMYTHSON products are popular every year, but with the rise of genderless fashion, we are seeing many female customers as well. With its unisex and neutral color variations, it is often chosen as a gift for couples to wear together."

"(Right) The COVID-19 pandemic has brought about changes in belt choices. While classic business belts remain popular, there is growing interest in belts with unique designs, such as those with colored stitching from BROOKLYN MUSEUM, or patterned belts, that can be used for both teleworking and everyday wear."

5. Muffler

This is Kaede Ohara, in charge of seasonal goods, introducing them to you!




Scarves are easy to choose as Christmas presents because they don't come in sizes. "Scarves are a classic gift for the cold winter months, and their popularity stems from the fact that you can give them without knowing the recipient's size. This year, more than ever, there's been increased interest in 'classic' and high-quality items, and with fewer opportunities to shop, it seems many people are looking for something they can cherish for a long time."

No. 1 Johnstons Cashmere Scarf

"Johnstons scarves, made from 100% cashmere, are a popular choice and have a soft feel. Their solid colors make them easy to wear both casually and formally, and they come in a wide range of colors. The brand's check patterns are equally popular. Popular colors and patterns sometimes sell out before Christmas, so if you're considering buying one, be sure to check it out soon!"

No. 2 <Drake's> Scarf

No. 3 <Piacenza> Muffler

"(Left) This scarf from DRAKE'S features elegant colors and a smooth texture. Its reversible design allows for versatile wear in various situations, making it a sophisticated piece suitable for business use. Available in seven different color combinations, and given DRAKE'S's reputation as a necktie brand, it's a popular gift choice."


"(Right) The <PIACENZA> features a chic glen check design, but the reverse side has a simple design, allowing you to enjoy styling it to match your outfit. It's a popular item because of its high-quality material and simple design that can be used for a long time."

6. Sweater

Chiyo Migita, in charge of sweaters, casual shirts, and seasonal accessories, will introduce them to you!



With the shift to remote work, people who previously wore shirts are now wearing sweaters, and sweater sales have increased. "Since late October, we've seen an increase in people looking for sweaters that are suitable for work but not too casual on screen, or sweaters that can be worn both on and off duty. Now, more people are looking for them as gifts."

No. 1 Drumohr sweater

"This Drumohr sweater has a firm color and ribbed finish thanks to the garment dyeing process. Its mid-gauge knit and simple design make it suitable for both formal and casual occasions."

No. 2 Roberto Collina sweater

No. 3 <Zanone> Sweater

"(Left) This sweater from ROBERTO COLLINA features an elegant color scheme with a Nordic pattern and a smooth feel. The 'Nordic' pattern is popular among those who already own simple 'on-duty' pieces and are looking for something new. This sweater, which incorporates a classic pattern in a modern way, is popular for 'off-duty' wear."


"(Right) A soft-touch sweater made from high-quality 100% wool. The cable knit pattern on the body is an intricate design that shows off your sense of style. With its neat ribbed silhouette, it's a sweater that women tend to choose as a 'good impression' sweater."





This time, we've shared the latest information from our popular Christmas gift floor. If you're still undecided, please use this as a reference. This year's Christmas is a little different from usual, so we hope you find a Christmas gift filled with "thoughts" and that your "thoughts" will connect with others!


(*) Sales figures are based on in-store and Mitsukoshi Isetan online store sales up to the first week of December.



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