EVENT
2020.12.07 update

Furla's new collection and limited-edition items will be available, along with a stud customization event, on the first basement floor of the men's department store!

12.09 Wed -12.31 Thu
Isetan Shinjuku Men's Building B1F bag

From December 9th (Wed) to December 31st (Thu), the historic brand FURLA, founded in Bologna, Italy, will be releasing a new collection in the bags section on the B1 floor of Isetan Shinjuku Store, Men's Building . Additionally, a limited-time stud customization event will be held, where a stud artist will be present to customize bags.

"FURLA MAN GIOVE"
Left: Tote bag, 77,000 yen (35 x 49 x 17 cm)
Right: Mini drawstring bag ¥59,400 (22 x 28 x 10.5 cm)
*The image shows a bag with stud customization and differs from the regular product.

From the popular "GIOVE" collection, which has become an icon of the brand, comes a new mini drawstring bag and a new gray-white color for the crystal.
The tote bag in this collection features handles that can be adjusted to two different lengths, allowing you to use it as a handbag or shoulder bag depending on the occasion. It also has a wide base and an interior zippered pocket, making it highly functional for storage.

"FURLA MAN TECHNICAL"
Belt bag: 37,400 yen (13 x 30 x 19 cm)
*Available only Isetan Shinjuku Store, Men's Building


In conjunction with this event, a belt bag exclusive to Isetan Shinjuku Store, Men's Building will also be unveiled. This belt bag features smooth leather, a ribbon belt with an adjustable buckle, and a zippered pocket on the outside, offering excellent storage capacity.

Following the success of last year's event, we will be holding a second stud customization event in collaboration with stud artist GENKI KOJIMA. A wide variety of studs, including custom-made studs, will be available, allowing customers to customize their bags to their liking. On days when GENKI KOJIMA is present, he will demonstrate stud customization on the spot for customers who purchase a Furla men's bag.
Why not order a one-of-a-kind original bag by customizing it with studs?



  • GENKI KOJIMA



  • He has worked on custom orders for numerous select shops such as BARNEYS NEW YORK and UNITED ARROWS, and in 2013, he participated in the final collection by mastermind JAPAN. Since 2014, his activities have been diverse, including creating costumes for various well-known Japanese artists.
Event Information
Furla Promotion
  • Venue: Isetan Shinjuku Store, Men's Building , B1F, Bags
*On Thursday, December 31st, we will be open from 10:00 AM to 5:00 PM. We will be closed on Friday, January 1st (public holiday). Our first sale of the new year will begin on Saturday, January 2nd at 10:00 AM, and we will be open until 6:00 PM.
►Notice regarding business hours and entry during the year-end and New Year holidays

Stud customization event
  • Demonstration dates for GENKI KOJIMA: December 11th (Fri), 12th (Sat), 13th (Sun), 18th (Fri), 19th (Sat), 20th (Sun), 24th (Thu), 25th (Fri), 26th (Sat), 27th (Sun)
  • *Please note that your scheduled visit may be canceled or changed due to unforeseen circumstances. Also, we may be unavailable at certain times.
  • Stud types: round, square, pyramidal
  • Price: Up to 6 studs are free.
  • *Each additional stud costs 550 yen. Including the free studs, the maximum number of studs is 16.
  • Delivery: On the above demonstration dates, delivery will be on the same day (subject to change depending on order volume). On days other than the demonstration dates, delivery will be at a later date.
  • *This offer applies to Furla men's bags purchased during the event period. However, depending on the shape and condition of the product, we may not be able to provide the service. Thank you for your understanding.

Text: ISETAN MEN'S net

＊All prices include tax.

For inquiries, please contact Isetan Shinjuku Store, Men's Building B1F, Bags, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.


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