FIVEISM × THREE, a men's cosmetics brand that transcends gender and age and breaks free from preconceived notions to express the new potential that everyone possesses, will be holding a promotion at Isetan Shinjuku Store, Men's Building 1F Cosmetics from Wednesday, December 2nd to Tuesday, December 8th. During the event, they will be introducing new fragrances that were just released in November, as well as gift items recommended for the Christmas season. In addition, on Saturday, December 5th and Sunday, December 6th, makeup artist HIROKI will be holding makeup lessons.

Weaving a story of "memories of this very moment." Introducing our new fragrance!

FIVEISM by 3's first-ever fragrance is inspired by the fragrant smoke of the "sacred tree," palo santo, rising to the heavens. With its holy smoky scent, the base fragrance, composed of various woody notes, evokes the lingering echoes of nostalgic memories.

The fragrance, with its lightness that makes you want to take a deep breath, like palo santo, deliberately leaves a 5% gap, allowing it to harmonize beautifully with your own power and individuality, and only then does it transform into a 100% fragrance. The smoky gray bottle, subtly nuanced like swirling smoke, is meticulously handcrafted one by one by glass artisans.

This promotion features items perfect for yourself or as a gift for someone special, including "Touching From a Distance Future Memory," mini sizes of "Gentling Lotion" and "Gentling Emulsion" (ideal for dry seasons), and the "Gentling Winter Set," which includes a hair turban convenient for skincare. Gift boxes (for a fee) are also available, so be sure to check them out for Christmas!

A makeup lesson by HIROKI will be held!

On December 5th (Saturday) and December 6th (Sunday), makeup artist HIROKI will be holding a makeup lesson, introducing a wide range of techniques from simple makeup that even beginners can do to advanced makeup skills.

The lessons consist of two menus: "How to Draw Eyebrows: Changing Your Impression" and "How to Use Concealer: Saying Goodbye to Dark Circles." You can choose either one when making your reservation. These two days are a valuable opportunity to directly ask any questions or concerns you have about makeup. Please make your reservation early.