EYEVAN, an eyewear brand founded in 1972 with the concept of "eyewear as clothing," is holding a promotion at Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence, from November 25th (Wed) to December 25th (Fri).



Based on designs that express the refined elegance and serene culture of Japan, and rooted in meticulous craftsmanship, <EYEVAN> infuses its products with a passion for the joy of wearing fashion items. Its products are made through a combination of the skilled handiwork of artisans in Sabae City, Fukui Prefecture, and machine-made with the latest machinery, going through approximately 400 processes.

The classic "WEBB" model features a Boston-shaped Wellington frame that suits the facial structure of Japanese people. The temple cores are engraved with patterns inspired by classic car parts on both sides, demonstrating meticulous attention to detail.



The "E0505," a flagship model of the brand and the design source for many other brands, features a Boston-shaped plastic rim constructed with a Manray bridge and endpiece.

The metal parts have been redesigned from the original molds and upgraded to titanium for superior lightness and strength. The nostalgic frame colors, centered around a beautiful custom-made tortoiseshell pattern, are as beautiful as works of art.

This event will feature a diverse lineup of eyewear, including the models shown above. We hope you will enjoy coordinating eyewear as a fashion item.