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2020.12.08 update

Stylists have selected "outerwear and jackets you'll want to cherish for years to come" on the 7th floor of the men's department.


Now is the perfect time to choose this year's trendy outerwear and cold-weather items! Category specialist Naoyoshi Goto says, "November is the ideal time to shop as we have a wide selection of sizes and colors of popular outerwear and cold-weather items. Check out and get what you're looking for before it gets really cold," as she guides you to Men's Authentic on the 7th floor Isetan Shinjuku Store, Men's Building .

table of contents

  1. First, stylist Naoka Goto will give you a tour of the entire floor.
    1. What kind of place is Men's Authentic on the 7th floor Isetan Shinjuku Store, Men's Building which is filled with "timeless masterpieces"?
    2. We also have VIP fitting rooms where you can enjoy a relaxed shopping experience.
  2. What are the "wear and nurture" items that stylists recommend for preparing for winter 2020?
    1. Barbour's iconic blouson celebrates its 125th anniversary.
    2. Woolrich x Loro Piana: A superior mountain jacket.
    3. Theory: A stand-collar coat that exudes a sophisticated urban vibe.
    4. Engineered Garments' new jacket, symbolizing this season's collection.
    5. <Tomorrowland> My Knit - Choose from 4 designs x 10 colors
  3. Latest information on Men's Authentic at Isetan Shinjuku Store, Men's Building 7th Floor.


What kind of place is Men's Authentic on the 7th floor Isetan Shinjuku Store, Men's Building which is filled with "timeless masterpieces"?


Remodeled and reopened in February of this year, the Isetan Shinjuku Store, Men's Building 7th floor Men's Authentic has a completely revamped brand lineup. Three zones have been created, and the depth of brands and items has increased. The zoning is "Urban" to the right of the escalator going up, "Modern Vintage" in the center of the floor, and "Traditional" on the left (towards the main building).


The "Urban" zone (north side, facing Yasukuni-dori) is a collection of basic and major brands specializing in urban and sophisticated styles.

The "Modern Vintage" zone (center of the floor) features a lineup centered around classic items that men would dream of owning at least once in their lives.

"First, in the "Urban" zone, we stock brands such as TOMORROWLAND , Theory , and BOSS , offering stylish and smart wear, mainly suits suitable for both on and off-duty occasions, as well as a wide selection of super-large sizes for men, including XXL."
Next, the "Modern Vintage" zone features a lineup of timeless classic items, primarily from brands whose stories resonate with customers, such as WOOLRICH, BARACUTA , Barbour , Nigel Cabourn , and Engineered Garments .
"And the 'Traditional' category includes brands like Brooks Brothers and Polo Ralph Lauren , which retain their timeless appeal while offering a perfect balance of contemporary style," says Goto.

We also have VIP fitting rooms where you can enjoy a relaxed shopping experience.



Furthermore, the Men's Authentic section on the 7th floor Isetan Shinjuku Store, Men's Building is equipped with a VIP room where customers can shop at their leisure. "It is a space where customers can comfortably browse and select products, transcending the boundaries of different floors, according to their requests, and can be used as a personal space," offering a one-stop shopping experience unique to a department store.
■ Click here to make a reservation for our escort service.

From the Men's Authentic section on the 7th floor Isetan Shinjuku Store, Men's Building , which boasts a wide selection of brands and items, category specialist Goto introduces noteworthy outerwear and jackets for Winter 2020, complete with commentary.

Barbour's iconic blouson celebrates its 125th anniversary.

Barbour Gold Standard Beaufort Waxed Jacket: ¥103,400 (View Product)
□ Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store

The "Gold Standard" collection, which debuts this season as a premium collection, draws inspiration from the archives created throughout Barbour's history of over 125 years. One of the most popular models, known for its meticulous craftsmanship, is the Gold Standard Beaufort Wax, based on the hunting jacket "BEAUFORT".

■Goto's Recommended Points
  • - Made with 6-ounce waxed cotton that is neither too heavy nor too light.
  • - The inside of the hood and the underside of the placket use tweed material from Moon, a British company.
  • The hood is detachable with a zipper, and the hood lining uses Thermore's "Eco Down," which is made from 100% recycled PET bottles.
  • - The flap pockets have been modernized with a redesigned button and pocket.

A superior mountain jacket from Woolrich x Loro Piana.

Woolrich Mountain Jacket ¥137,500 View Product
□ Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store

This mountain jacket uses Loro Piana's "Storm System" fabric, which has breathable and waterproof properties, for the outer shell. This time, we're introducing the "KANGAROO BROWN" color, which beautifully showcases the texture of the material.

■Goto's Recommended Points
  • • The high-quality brushed texture highlights the softness unique to wool.
  • - An outer garment that combines strong water repellency with the ability to release moisture from inside the garment.
  • • The high-neck design provides excellent warmth.
  • A sophisticated and elegant mountain jacket perfect for city wear!

■Related Article: [Feature] What you want now are classic items you can cherish for a long time! 9 classic outerwear pieces including stylish down jackets and versatile wool coats

Theory: A stand-collar coat that exudes a sophisticated urban vibe.

Theory TWILL MELTON BELVIN SP A ¥86,900 View product
□ Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic

From the popular women's brand Theory, we've chosen a classic stand-collar coat known for its beautiful silhouette. It's highly favored by men who appreciate simplicity but are particular about materials and silhouette, and the fact that it's available in sizes up to XXL is another attractive feature.

■Goto's Recommended Points
  • A stand-collar coat with a classic look.
  • - You can create various looks depending on how you button it.
  • - Made with recycled wool blended with cashmere and nylon.
  • - An elegant look that can be worn both on and off duty.

■Related Article: [Feature] Unparalleled Comfort! Enjoy a Comfortable Everyday Life with Functional Wear

Engineered Garments' new jacket, symbolizing this season's collection.

Engineered Garments Lawrence Jacket ¥64,900 View Product
□ Isetan Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic / Mitsukoshi Isetan Online Store

The Laurence jacket features a boxy silhouette with side vents and three buttons, giving it a fresh, somewhat retro feel. Made from wool gabardine, the jacket is available in matching trousers, allowing for a complete set.

■Goto's Recommended Points
  • • New jacket introduced this season
  • - A distinctive style featuring a long, boxy silhouette and three spaced-out buttons.
  • - Made with wool gabardine material for a dressy look.

<Tomorrowland> My Knit - Choose from 4 designs x 10 colors

<Tomorrowland Tricot>
Superfine Lambswool Crew Neck Knit ¥24,200 Superfine Lambswool V-Neck Cardigan ¥28,600 Superfine Lambswool Turtleneck Knit ¥28,600 Superfine Lambswool Crew Neck Cable Knit ¥30,800 □ Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic

As autumn and winter approach, I find myself longing for the trendy knitwear from Tomorrowland Tricot. With 10 colors to choose from—your favorite, a color you've always wanted to wear, or a color that's on-trend this year—this season is especially recommended because of the beautiful, vibrant colors available. While blue and green are popular choices for men, I personally recommend the pop of color with yellow or orange.

■Goto's Recommended Points
  • - Made with the finest 16.5-micron lamb's wool, dyed in original colors.
  • This season, we've kept the texture-enhancing processing to a minimum to emphasize a sharp look.
  • • A basic design that looks great even when worn alone.
  • A lineup of colors and designs perfect for Christmas gifts.

■Related article: Thinking about a comfortable lifestyle and fashion with the staff of Tomorrowland

Latest information on Men's Authentic at Isetan Shinjuku Store, Men's Building 7th Floor.


Photograph: Tatsuya Ozawa
Text: Makoto Kajii

＊All prices include tax.

For inquiries, please contact: Isetan Shinjuku Store, Men's Building 7th Floor, Men's Authentic, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.

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