Yeti, an outdoor brand founded by a mountaineering couple in East Germany and now based in Denmark, is holding a pop-up event. From Wednesday, November 25th to Tuesday, December 8th, they will be showcasing a variety of down wear that combines serious functionality with urban design at Isetan Shinjuku Store, Men's Building 7th floor Men's Authentic and the Mitsukoshi Isetan online store.

It all started with a sleeping bag.

Yeti's roots trace back to 1983, when engineer and mountaineer Bernd Exner and his wife handcrafted sleeping bags for a winter expedition to the Fagalaș Mountains in Romania. Since then, Yeti has continued to create products with high functionality and insulation capable of withstanding extreme natural environments, earning the trust of outdoor professionals while supporting numerous grueling adventures and races.

Crystal Down, meticulously managed.

Down, which has been the brand's mainstay since its founding, is produced with consistent attention to detail, from quality control to sewing. In particular, down that is harvested according to strict ethical guidelines and boasts the highest quality is named "Crystal Down" and is used in all of the brand's down products.

Furthermore, Yeti's down has achieved the highest level of fill power (feather elasticity) at the International Down & Feather Testing Institute (IDFL), headquartered in Salt Lake City, USA. The high purity of the down, with its low impurity content, contributes to its excellent loft, resulting in high-quality down wear that can be used for many years thanks to the "Crystal Down," which possesses both strength and beauty.

Featuring a design perfect for everyday wear, this is a high-quality down jacket.

This "Nordic Down Jacket" is a classic model from the brand, updated for modern times while retaining the design of the first model released in 1988 from the global line. The outer surface uses a cotton-nylon material that is excellent in durability and water repellency. It is characterized by a cotton-like appearance that gives a comfortable and soft impression, as well as a sharp material feel.

The interior is filled with "crystal down," which has high insulation properties, and its appeal lies in its warm appearance that blends seamlessly into everyday life and fashion, as well as its sophisticated design reminiscent of Scandinavia.

The "Collarless Down Jacket" is a down jacket characterized by its clean design and diamond stitching. It also features "Crystal Down" filling. This trendy collarless jacket is as lightweight as an inner down jacket, yet tough enough to be worn as an outer layer.

In addition, the pop-up store will offer a wide variety of items made from the same material, including a "down neck warmer" and a "Nordic down vest."