2020.11.14 update

A promotion for customizable ribbons from <Tokyo Hat>, allowing you to personalize your hat to match your mood of the day, will be held for a limited time on the 8th floor of the men's department.

11.18 Wed -12.01 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project

From Wednesday, November 18th Isetan Shinjuku Store, Men's Building 8th floor, Isetan Men's Residence will be hosting a custom ribbon promotion for Tokio hat. Choose your favorite ribbon from approximately 30 types of silk-blend ribbons and enjoy customizing your hat to match your mood each day.


For its Fall/Winter 2019 collection, Tokyo Hat launched its "Premium Line," a collection centered around high-quality felt materials carefully selected from around the world. For this promotion, we have prepared approximately 30 types of silk-blend ribbons that can be used to customize the "Premium Line."



Top left: Standard grosgrain ribbon; Bottom left: Custom ribbon attached image; Right: Image is for illustrative purposes only.

Customers who purchase a felt hat from the "Premium Line" during this event will receive a silk-blend ribbon as a gift (*1).
By attaching a ribbon made from a high-quality silk blend fabric, the same kind used for ties, over a regular grosgrain ribbon, you can create a vibrant pattern that gives the outfit a different feel. (*2)

(*1) Some ribbons are one-of-a-kind. Please note that some patterns are limited in quantity.
(*2) The custom ribbon is also removable.


As a brand founded by Japan's first hat-making company that manufactured felt hats, Tokyo Hat carries on the vision of Eiichi Shibusawa to "create comfortable hats for Japanese people that are suited to the Japanese." Please take a look at their hats, which are made with meticulous attention to "form" and "shape."


Event Information
<Tokyo Hat> Custom Ribbon Promotion
  • Venue: Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence

Text: ISETAN MEN'S net

For inquiries, please contact Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence, Tel: 03-3352-1111 (Main number)
For inquiries via email, please click here.