Italian outerwear brand SAVE THE DUCK, born in Milan, will be holding a pop-up Isetan Shinjuku Store, Men's Building 7th floor, Men's Authentic, from November 11th (Wed) to November 24th (Tue). During the event, they will be showcasing their 2020 Autumn/Winter collection, which features cutting-edge materials, beautiful designs, and a wide range of colors.

Founded in 2012 with the desire to protect the ducks with feathers that continue to be harvested all over the world, Save the Duck is committed to environmentally conscious manufacturing. A key feature of the brand's products is the use of a newly developed recycled polyester material called "PLUMTECH®" as an alternative to down feathers for the filling. Once you try one on, you'll be surprised by its warmth, softness, and lightness.

In June 2019, vegan climber Kuntal Joischer successfully summited Mount Everest while wearing Save the Duck. Due to its high performance, it is being hailed as "the next generation of outerwear that will replace down."

This pop-up store will showcase our Fall/Winter 2020 collection, inspired by the grandeur of the Ladakh Valley and the Himalayas in Kashmir, as well as the stunning nature and rich culture of Tibet.

In particular, the "PRO-TECH" series utilizes "Plumtech®," which is made by intertwining microparticles of recycled PET bottles with polyester fibers, and processed "Gore-Tex®" material. This series combines functionality with lightness, softness, comfort, and an elegant silhouette.

During the event, a wide variety of items will be available, primarily from the "Protec" series. Save the Duck's urban silhouette, which is less bulky than down outerwear, is also recommended for those who want a sleek look.