The feeling you get when you're not thinking about anything special, just gazing blankly into the distance. A moment when your mind wanders aimlessly.
<Bokétto> is a brand created to evoke the unique feeling of "zoning out," a feeling that cannot be translated into any language. It will be available for a limited time from Wednesday, October 28th to Tuesday, November 10th at the Isetan Isetan Shinjuku Store, Men's Building B1F, in the underwear, socks, and nightwear section.

<Boketto>, which debuted in 2020, will be making its debut in Japan at Isetan Shinjuku. The brand's name suggests a "relaxed" or "spaced out" mood, and the relaxing wear is created based on fabrics and shapes that evoke this feeling. It features a gentle feel that helps you forget the hustle and bustle, anxiety, and overwhelming amount of information of everyday life, and is available in unisex sizes to ensure a comfortable fit. (*)

Right: Striped shirt ¥17,600, Left: Striped pants ¥15,400

Right: Futon shirt ¥20,900, Left: Futon pants ¥18,700

Featuring a texture reminiscent of a futon, the futon shirt, futon pants, and hanten coat are designed with air-trapping fabrics in both the outer material and the padding, making them incredibly light and warm. The double-sided pile haori jacket uses extremely light and soft cotton, giving you a feeling of being enveloped. The <Boketto> line features fabrics that prioritize softness and lightness. Furthermore, customers who spend over 27,500 yen during the event will receive a special laundry bag as a gift. (*)

As the brand name suggests, why not take this opportunity to find the perfect outfit for when you're in a relaxed, laid-back mood?