Swiss outdoor brand MAMMUT will open a pop-up store at Isetan Shinjuku Store, Men's Building 7th floor, Men's Authentic, from Wednesday, October 28th to Tuesday, November 10th. This will be a special opportunity to fully experience the brand's appeal, featuring items such as down blousons using the innovative "Leather Fuse Technology."


Mammut is a rare outdoor brand with a long history and tradition, established in 1862. It offers an unparalleled range of items, including apparel that combines sophisticated contemporary design with high functionality and performance, as well as footwear, backpacks, hardware for climbers, and gear for snow mountaineering.
The brand, which has always pursued safety and innovation, has developed the groundbreaking "Laser Fuse Technology," a seamless laser welding technique that eliminates seams. The "Photix" down outerwear, which employs this technology, helps prevent down leakage and water penetration while improving heat retention. Furthermore, the use of "Dry Technology" in the outer fabric makes it resistant to rain and wind, reduces stuffiness, and provides a comfortable wearing experience.


This pop-up store will feature the "Photix" down outerwear collection, as well as other innovative items that combine sophisticated design and functionality. We invite you to experience the world of Mammut and its exceptional craftsmanship, along with the store's layout, which is inspired by "leather technology."



Text: ISETAN MEN'S net