ETiAM, a bag brand opening its flagship store in Kuramae, Tokyo in January 2021, will be featured at Isetan Shinjuku Store, Men's Building , B1F Bags section, from October 28th (Wed) to November 10th (Tue) in anticipation of the store's opening. This promotion will showcase the brand's collection line, as well as limited-edition bags.

Etium's designs and silhouettes are rooted in traditional and simple styles, with a focus on high-quality materials and meticulous tailoring. Their products possess a refined elegance, offering a sense of authenticity while remaining consistently modern.

The "bouncy" series, an iconic line from the brand, is unusual in the bag industry for its use of rubber material. These bags are characterized not only by their beautiful silhouette and vibrant colors, but also by their stretchability and lightness. A special limited-edition version of this series, featuring bridle leather (used in horse tack and reins) on the leather parts, will also be available.
Furthermore, both the "brick" and "fundamental" series feature leather bags made from high-quality, smooth cowhide, with a lineup of unique colors reminiscent of luxury brands. Each bag is meticulously crafted from scratch without compromise.

Some people maintain the same style over and over, yet somehow never seem outdated, while others prefer classic clothing but always remain fresh.
For those who appreciate quality, have a strong sense of their own style, and are exceptionally sensitive to changing times, why not add this to your wardrobe?