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2020.10.16 update

Popular fashion YouTuber Nakamu found some items he wants at Isetan Men's Store!


All 30 items introduced by fashion YouTuber Nakamu at his curation event, "[Dream] Nakamu Opens a Shop in ISETAN MEN'S Building," held at Isetan Shinjuku Store, Men's Building are now available on the Mitsukoshi Isetan Online Store. What are the clothes that Nakamu was so impressed with and said are "absolutely must-sees for the Fall/Winter 2020 season"?

  1. Nakamu's latest finds that fit his mood
    1. 1. An "MA-1" style vest from UNUSED.
    2. 2. A shirt from Midorikawa with elegantly swaying tape hanging from the hem and sleeves.
    3. 3. A timeless classic: Needles jersey pants
    4. 4. An exotic shirt from Toga Virilis
    5. 5. A sweater from Ganryu that incorporates a street style sensibility.
    6. 6. A belted robe coat from MASU that shows attention to detail.
    7. 7. A one-of-a-kind jacket by Greg Lauren that deserves to be called a work of art.
    8. 8. The high-neck vest from Almostblack expands the possibilities for layering.
    9. 9. Raf Simons' new footwear line features a futuristic design.
    10. 10. Sweaters from Amachi where art and fashion intersect.

Nakamu's latest finds that fit his mood

After graduating from university, Nakamu got a job at a vintage clothing store. He started a YouTube channel as a PR tool for the store, which gained attention, and he later went independent. In July 2019, he opened his own select shop, "Lieu," in Nishi-Azabu, Tokyo, and is one of the popular fashion YouTubers who collaborates with various brands, including Yohji Yamamoto.


Nakamu-san says he's recently become obsessed with mixing vintage and the latest high-performance clothing. On the day of the interview, he was wearing a vintage fatigue jacket paired with Nike ACG cargo pants.


For this collaboration with ISETAN MEN'S , Nakamu selected 30 items, including outerwear, knitwear, and shoes, based on the theme of "things I truly want to wear." The collection features items that reflect Nakamu's current mood.

View the list of items selected by Nakamu at ISETAN MEN'S


1. An "MA-1" style vest from UNUSED.

<UNUSED> Vest ¥75,900 View product
□ Isetan Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators / Mitsukoshi Isetan Online Store

This is a collaboration item with Buzz Rickson's, a military wear brand that excels at taking vintage items and reimagining them for the modern era. The MA-1 jacket, true to its "authenticity," has its sleeves removed and has been redesigned into a down vest.
  • "This is a vest I'd love to throw on over an all-black outfit. I was drawn to how it completely changes the look depending on what you wear underneath. It adds just the right amount of volume, which helps to create a balanced look." (Nakamu)

2. A shirt from Midorikawa with elegantly swaying tape hanging from the hem and sleeves.


<Midorikawa> Shirt ¥72,600 View product
□ Isetan Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators / Mitsukoshi Isetan Online Store

Midorikawa is known for creating items with elegant and classic details. This particular piece features vintage-style quilted fabric turned inside out and wrapped in thin gauze.
  • "I thought it was incredibly beautiful to not just turn it inside out, but to wrap it in a thin layer of gauze. It has presence even when worn alone, and it's also easy to wear when layered with simple items," (Nakamu)



3. A timeless classic: Needles jersey pants


Needles Track Pants ¥25,300 View Product
□ Isetan Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators / Mitsukoshi Isetan Online Store

Needles, a brand crafted with extensive knowledge of a wide range of items from vintage to sportswear, has many fans not only in Japan but also overseas. These pants offer a relaxed fit thanks to the moderately stretchy jersey material and feature a slightly wide, straight silhouette. The easy-to-wear waistband has a drawstring for adjustable fit.
  • "It's a timeless classic that never goes out of style. It looks great worn in a sporty way, but it's also an item I like to wear with a shirt or jacket, like slacks." (Nakamu)



4. An exotic shirt from Toga Virilis

TOGA VIRILIS shirt ¥50,600 View product
□ Isetan Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators / Mitsukoshi Isetan Online Store

TOGA VIRILIS is a men's brand that specializes in distinctive items incorporating ethnic-style embroidery and Western-style studs as details. The stylish design features eye-catching embroidery on the front and contrasting materials, and the snap buttons allow for easy on and off. It can be worn on its own or as a light jacket with the front open.
  • "This shirt makes a strong statement on its own. No further words are needed. The embroidery, which is typical of Toga, is superb." (Nakamu)


5. A sweater from Ganryu that incorporates a street style sensibility.


< Fumito Ganryu > Sweater ¥46,200 View Product
□ Isetan Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators / Mitsukoshi Isetan Online Store

This dolman-sleeved knit sweater, crafted by a rising designer from Comme des Garçons, is made from a long-pile mohair blend. While it boasts a relaxed silhouette, its clean and sophisticated image is a testament to its meticulously designed pattern.
  • "The generous silhouette in this mohair garment gives a great sense of security. It looks simple at first glance, but the arm and body silhouettes are clearly well-designed. It goes well with any bottoms, so I think it's an item you won't regret buying in two colors." (Nakamu)


6. A belted robe coat from MASU that shows attention to detail.

<MASU> Coat ¥148,500 View Product
□ Isetan Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators / Mitsukoshi Isetan Online Store

MASU's concept is "Mass Product." It refers to new mass-produced items created by redefining elements that have a clear, fixed image. This belted robe coat uses a fabric with a complex mix of colors, including yellow and green, while navy is the base color.
  • "This is the coat I want to wear most this season. I was drawn to the season's theme, and this coat is made with such attention to detail that I think it's worth more than its price." (Nakamu)


7. A one-of-a-kind jacket by Greg Lauren that deserves to be called a work of art.

< Greg Lauren > Boa Blouson ¥308,000 View Product
□ Isetan Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators / Mitsukoshi Isetan Online Store

Greg Lauren specializes in vintage-inspired workwear and military-style designs. Most of their items are handmade, and unlike typical fleece jackets, they offer a clean, streamlined silhouette.
  • "I've never seen such a masculine boa jacket before. I would definitely recommend this item to anyone who is a little hesitant about wearing a boa blouson." (Nakamu)


8. The high-neck vest from Almostblack expands the possibilities for layering.

Almostblack Vest ¥35,200 View Product
□ Isetan Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators / Mitsukoshi Isetan Online Store

Almostblack fuses "Japanese aesthetics," nurtured by traditional crafts and refined culture, with "global culture," such as art and music, that has changed history, to express something new and "powerful." The fabric, woven with two colors of jacquard, is adorned with graphics reminiscent of art pieces, making it a playful item that can be styled in a variety of ways.
  • "This is an item unlike anything I've ever seen before. I really want this kind of layered item. I've always liked layered items, but I don't have many high-neck items, so I thought I'd like to try this on. The sense of using this blue on the inside is wonderful." (Nakamu)


9. Raf Simons' new footwear line features a futuristic design.

< Raf Simons > Sneakers ¥50,600 View Product
□ Isetan Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators / Mitsukoshi Isetan Online Store

These shoes, which prioritize functionality while boasting a design that sets them apart from conventional sportswear, feature a removable Velcro closure. The details of the shoelace area are also striking. The logo on the midsole adds an accent, and the outsole, which combines different materials, is also unique.

  • "I absolutely love the chunky look. Raf Simons footwear always blows me away. I recommend it even to people who don't usually buy Raf Simons." (Nakamu)


10. Sweaters from Amachi where art and fashion intersect.

<Amachi> Sweater ¥68,200 View Product
□ Isetan Isetan Shinjuku Store, Men's Building 2nd Floor, Men's Creators / Mitsukoshi Isetan Online Store

Amachi, a brand that creates products based on the theme of "the relationship between clothing, humans, and nature," draws inspiration from Japanese craftsmanship and superior production techniques. Made with wool, mohair, and silk, the long, fluffy texture provides exceptional warmth and a comfortable feel against the skin. With its trendy, relaxed box silhouette, it's perfect for enjoying this winter.
  • "Made with kid mohair and silk, it's incredibly comfortable to wear. If you look closely, you can see the intricate details of the seams, a testament to the craftsman's dedication to quality." (Nakamu)


Nakamu
 The owner and director of the select shop "Lieu" in Nishi-Azabu, Tokyo, and also a YouTuber. She started her career as a fashion YouTuber in 2017 to introduce products from the vintage clothing store where she previously worked. Currently, her channel boasts 123,000 subscribers.

View the list of items selected by Nakamu at ISETAN MEN'S

Photo: MITSUKOSHI ISETAN
Text: Makoto Kajii

*All prices include tax.
＊The information in this article is current as of the time of publication. Product information may be revised or changed without notice.

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