BALLY, a long-established brand with over 160 years of history, will be holding a pop-up promotion at Isetan Shinjuku Store, Men's Building B1F, Bags section from Wednesday, October 28th to Tuesday, November 10th. During the event, the new "BALLY MACHINERY" series, exclusive to Mitsukoshi Isetan, will be available.


Introducing "BALLY MACHINERY," a collection from Bally's Fall/Winter 2020 lineup, exclusively available at Mitsukoshi Isetan. Meaning "machine," this collection features a nostalgic yet industrial design incorporating images of Bally's old factory.


Beyond its stylish design, practicality has also been considered, with features such as a water-resistant coating and rubber-covered zippers, which are welcome functional touches.

This pop-up store offers a wide selection of bags, including backpacks and waist pouches that can be used for both everyday city use and outdoor activities, as well as small leather goods such as wallets and pass cases.

Furthermore, customers who purchase Bally products totaling 70,000 yen (including tax) or more during the event will receive a Bally original shoehorn as a gift (first-come, first-served basis). Be sure to check out this series, which can only be seen here.