From Wednesday, October 21st to Tuesday, November 3rd (holiday), Isetan Shinjuku Store, Men's Building , 3rd floor, Men's Designers/Promotions will be hosting a pop-up store for the Italian luxury brand <MISSONI>.


Missoni has transformed the identity of knitwear through aesthetic innovation and technological invention. Its fabrics, woven with a wide range of colors, and its beautifully colorful use of hues have earned it worldwide acclaim and continue to exert a significant influence on modern lifestyles.

This season, the brand is inspired by the evolving jazz scene of the 1980s. It uniquely incorporates rhythmic and expressive colors, patterns, volumes, and textures to create a contemporary look.




This pop-up store will feature a collection that redefines the concept of knitwear, including the brand's iconic jacquard sweaters, utilizing innovative designs and techniques. In particular, the cardigan made with archive stitching, which will be available exclusively at this event, is a versatile piece that can be worn on its own or as an outer layer, thanks to its light and soft material.

Furthermore, this time, masks made from 100% recycled "Missoni yarn" will also be available. Missoni's archive yarns will add a beautiful and colorful touch to your daily mask-wearing life.