From Wednesday, October 14th to Tuesday, October 27th, J.PRESS & SON'S, a brand with a concept store in Aoyama, Tokyo, will be holding a promotion at Men's Authentic on the 7th floor Isetan Shinjuku Store, Men's Building .

"J. Press & Sons" opened last year in Aoyama as the first concept store to carry the full collection of J. Press Originals, the men's line of J. Press. Originating from J. Press, which was founded in New Haven, USA in 1902, J. Press Originals inherits its philosophy, creating products that blend current trends with a sense of style, aiming to connect a new Ivy League and traditional style to the next generation.

<J. Press Originals>

Shaggy Dog Sweater: ¥36,300 each

This promotion brings the world of "J. Press & Sons" to life on the 7th floor Isetan Shinjuku Store, Men's Building much like a concept store. The items on offer include a shaggy dog sweater made with Shetland blend yarn from JC Rennie, a famous Scottish spinning company known for Shetland wool, and a three-button blazer that elevates a traditional blazer into a modern design by changing the material and silhouette. The diverse lineup of J. Press Originals items will be on display.

Additionally, a mountain parka created in collaboration with the domestic brand DIGAWEL will be unveiled. This piece, made with 60/40 cloth using Cordura nylon, has a different texture from regular 60/40 cloth, resulting in a finish that shows attention to detail.

In addition, collaborative items from J. Press x Kenneth Field, which are not usually available at Isetan Shinjuku Store, Men's Building will also be featured. We invite you to check out the new styles that match current trends, born from the collaboration of two brands based on tradition.