EVENT
2020.09.29 update

Fashion YouTuber "Nakamu" is hosting a limited-time curated event!

09.30 Wed -10.13 Tue
Isetan Shinjuku Men's Building 2F Men's Creators
Nakamu, a fashion YouTuber who runs the select shop Lieu in Nishi-Azabu, will be holding a curated event titled "[Dream] Nakamu has finally opened a shop in ISETAN MEN'S " at Isetan Shinjuku Store, Men's Building 2nd floor = Men's Creators for a limited two-week period from Wednesday, September 30th to Tuesday, October 13th.

Nakamu launched his YouTube channel in 2017. He started by introducing products from "Brooch," a vintage clothing store where he worked as a buyer at the time. Since then, he has been posting videos introducing numerous brands and shops both domestically and internationally, and his channel currently has 122,000 subscribers.

During the event, Nakamu will curate and introduce items from the products available at Isetan Shinjuku Store, Men's Building 2F that are "absolutely must-sees for the Fall/Winter 2020 season." In conjunction with the event, there will be a pre-order sale of new items from his own accessory brand <6:4 (brass)>, as well as a pre-order sale (*) of a leather jacket (59,400 yen) from Isetan Shinjuku Store, Men's Building , an up-and-coming brand that Nakamu is currently paying attention to. In addition, there are plans to carry items from <DAIRIKU>, <Kota Gishiken>, <NULABEL>, <RANDY>, <YUKI HASHIMOTO>, and <ED ROBERT JUDSON>, which are not usually available at Isetan Shinjuku Store, Men's Building 2F.

Furthermore, to ensure that visitors who have taken the time to stop by enjoy themselves, they are also selling a limited number of specially prepared T-shirts, making for a truly fulfilling experience.


<brass>

Rings: ¥24,090 each *Pre-orders available exclusively at Isetan Shinjuku store


T-shirt: 4,400 yen

Regarding this event, Nakamu stated, "The fact that a YouTuber like me can hold a pop-up event at Isetan Shinjuku Store, Men's Building makes me feel that the profession of YouTuber is gradually gaining recognition in the world, and I am very happy about that. The fashion industry has been struggling due to the COVID-19 pandemic, but I hope that I can contribute even a little through this activity."

Information regarding the release of videos on Nakamu's YouTube channel in conjunction with this event, as well as his visit schedule, will be posted periodically on the official Instagram account of Men's Creators on the 2nd floor Isetan Shinjuku Store, Men's Building .


*〈Note〉: This brand re-examines leather, a material generally considered luxurious, and conveys its true appeal. The design team incorporates their sense of modern design with the inherent charm of the material, and with the desire to deliver high-quality products at affordable prices, the brand brings together vintage clothing buyers, leather specialists, and pattern makers to create its products.

PROFILE



"Nakamu"

After graduating from university, she got a job at an advertising agency. A YouTube channel she started to promote the company's store gained attention, leading her to open her own select shop, Lieu.
A new generation of fashion people who collaborate with various brands such as Yohji Yamamoto.

Event Information
"[Dream] Nakamu has finally opened a shop in ISETAN MEN'S building."
  • Venue: Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators
Instagram►Isetan Shinjuku Store/MEN'S CREATORS
Text: ISETAN MEN'S net

＊All prices include tax.
* You can inquire about this product via LINE.
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inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators
03-3352-1111 (main representative)
For inquiries via email, please click here.

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