The Fall/Winter 2020 collection from Giorgio Armani has arrived at the Men's Luxury section on the 4th floor of Isetan Shinjuku Store, Men's Building . The latest collection will be showcased in-store, and on September 26th (Sat) and 27th (Sun), a "Made to Measure" order event will be held with the brand's certified fitters.

A collection that stimulates the sense of touch, born from new explorations.

For Fall/Winter 2020, Giorgio Armani presented a collection themed "Tactile Impression." Prioritizing the idea that men's clothing should always be elegant, the brand explored new designs while researching modern silhouettes and manufacturing methods, expressing these ideas in many of its items.

This season features a variety of materials that constantly stimulate the senses, such as warm Shetland wool and cashmere, and smooth-touch velvet. We present a wide range of wardrobe pieces suited to modern lifestyles, including oversized coats in beige and camel, and suit sets made from stretchy, textured materials.

We encourage you to try on our lightweight clothing, which seeks to capture the essence of things and strips away the unnecessary.

Experience the true essence of the brand with "Made to Measure".

GIORGIO ARMANI has established a firm position in tailored style by introducing a new pattern ordering system, "Made to Order," to its "Made to Measure" line.
For two days only, on September 26th (Saturday) and 27th (Sunday), the "Made to Measure" order event will offer approximately 450 types of carefully selected fabrics, including new items from the 2020 Autumn/Winter collection, such as high-quality, finely textured materials. In addition, customers can choose from a wide variety of linings, buttons, and other items. Suits, jackets, trousers, and shirts will be tailored in Italy.

Furthermore, this time, it's also possible to order the "Napoli" model, which was added this year. The soft construction, with its full canvas and unstructured tailoring, offers not only comfort but also a sophisticated style.
We invite you to acquire a truly special garment, crafted with the expertise and skills of artisans who combine tradition and modernity.

►Rethinking "what fashion can do now" together with luxury fashion houses. The latest issue of 'EPOCH' will be published on September 9th.