EVENT
2020.08.18 update

A Seven by Seven pop-up store will be held on the 6th floor of the men's building! Exclusive items only available at Isetan Shinjuku will also be on display.

08.19 Wed -09.01 Tue
Isetan Shinjuku Men's Building 6F Men's Contemporary

SEVEN BY SEVEN, a brand with many fans in the fashion industry for its meticulous attention to detail, including materials and silhouettes, which reconstructs the image and value of things, will be presenting its Fall/Winter 2020 collection as a pop-up store on August 19th (Wednesday) at Isetan Shinjuku Store, Men's Building , 6th floor, Men's Contemporary. In addition, there will be sales of Isetan Shinjuku exclusive items and a custom order event.


Left: Leather blouson ¥132,000 View product


Right: Gown coat ¥77,000 View product


Shirt ¥41,800 View product



*Sales at Mitsukoshi Isetan Online will begin on Wednesday, August 19th at 10:00 AM.



Junya Kawakami, the designer of 〈Seven by Seven〉, spent his twenties in San Francisco, a city known for its culture, and was influenced by the free spirit and strength of the people of various races he encountered while frequenting vintage clothing warehouses.
Treating vintage clothing as a raw material, the brand's reconstructed collections, created with a fresh interpretation, and designs imbued with the personalities of the people encountered at the time, express everything from high-quality natural materials and common synthetic fibers to vintage wear and high fashion with a flat perspective, eventually leading to the branding of "Seven by Seven."


Left: T-shirt ¥16,500 A souvenir T-shirt based on a deadstock body, with the SBS logo designed by Mr. Shimoda embroidered on it.
*Isetan Shinjuku store exclusive

View Products

*Sales at Mitsukoshi Isetan Online will begin on Wednesday, August 19th at 10:00 AM.

Right: Jacket ¥69,300 A silk jacket customized with patches and skull embroidery designed by Mr. Shimoda. A Chinese-style jacket. *Isetan Shinjuku store exclusive

View Products

*Sales will begin at 10:00 AM on Wednesday, August 19th at Mitsukoshi Isetan Online.


This pop-up store will feature the brand's iconic "Reconstruction Collection," as well as limited-edition items created in collaboration with artist Masakatsu Shimoda. A custom order event will also be held, allowing customers to create their own personalized items.


Left: Denim pants ¥154,000
Choose your denim pants to use as the base, and have them embroidered with Mr. Shimoda's original design.
Right: Reversible Sukajan jacket, ¥184,800. A Sukajan jacket customized with original patches by Mr. Shimoda. (Additional customization fees apply.)

*For further details, please inquire with a staff member.


Additionally, the Spring/Summer 2021 collection has arrived early at Isetan Shinjuku Store, Men's Building . T-shirts and tote bags from this collection will be available for pre-sale.

T-shirt ¥7,480 *Pre-sale

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*Sales will begin at 10:00 AM on Wednesday, August 19th at Mitsukoshi Isetan Online.
Long-sleeved T-shirt: 9,680 yen
*Pre-release

View Products

*Sales at Mitsukoshi Isetan Online will begin on Wednesday, August 19th at 10:00 AM.

Tote bag ¥6,930 *Pre-release

View Products

*Sales will begin at 10:00 AM on Wednesday, August 19th at Mitsukoshi Isetan Online.

We invite you to experience the world of Seven by Seven, which creates clothing with new and valuable qualities, by visiting our stores.


View Seven by Seven products at the Mitsukoshi Isetan online store.

Event Information
Seven by Seven Promotion
  • Venue: Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary

Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary
03-3352-1111 (main representative)
For inquiries via email, please click here.

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