"ISETAN HOME HOTEL" brings a touch of specialness to your life. The "ISETAN HOME HOTEL" pop-up store, currently being held on the 1st floor Isetan Shinjuku Store, Men's Building offers a lineup of items that will make three everyday scenes at home—'for living room, for bedroom,' 'for washroom,' and 'for bathroom'—a little richer and more special than usual.

This time, Eito Miyanaga, who shares tips on personal grooming, including men's skincare, useful for both private and business settings, on the video-sharing site "YouTube," visited the store and selected items from the wide range of products available at "ISETAN HOME HOTEL" that he would like to have for special moments at home. What does "special" mean to Mr. Miyanaga in his daily life? He shared his thoughts on the matter.

What Miyanaga Eito associates with "ISETAN HOME HOTEL"

When I first heard "ISETAN HOME HOTEL," the first thing that came to mind was the feeling of a small luxury found in a city hotel. The cleanliness and luxurious touches unique to hotels are something I'd love to incorporate into my own home. Just as listening to your favorite music can be relaxing, using items you like is, in a sense, a way of "pampering yourself." I regularly pamper myself, and it helps boost my motivation at work.


This pop-up store features many products with a cool, masculine visual appeal that makes you think, "Wow, that's cool," when you have them in your possession. I think having visually appealing items in your favorite space is a truly wonderful luxury.

The feeling of being able to enjoy it with your eyes, be soothed by its scent, and gain satisfaction from touching it—this enchanting feeling that appeals to all five senses is truly a special feeling just for you. In this day and age, when we are spending more time at home, we want to feel relaxed and special when we are at home, don't we?


--Could you tell us how you spend your time at home, Ms. Miyanaga?

Like many of you, I'm not home during the day and tend to be rushed getting ready to go out in the mornings, so I make sure to use my evenings at home to truly relax. For example, after getting out of the bath, I make sure to set aside time to relax with just indirect lighting and avoid touching my phone. I try to be in a different world for the one or two hours before going to bed.


──What do you value most during your time at home?

For me, falling asleep while experiencing pleasant scents and sensations is very important. Therefore, I consciously strive to have a comfortable and pleasant night's sleep.

Eito Miyanaga's Top 5 Best Buys

From here, we'll introduce five items that Ms. Miyanaga has personally selected and would like to have in her own home, categorized into three different scenarios.

For living room & for bedroom | The special feeling of the bedroom is important.

—If you were to create a special space in your current room, where would you start?

Lately, I've often been reminded that humans are animals. Many people live in cities surrounded by concrete, but when you unexpectedly come across the scent of plants or the earth, you feel soothed by the fragrance. That's why I think a special feeling in the bedroom is important, and I pay particular attention to the sense of smell. The refreshing spray I chose this time from Cul de Sac has the scent of Aomori cypress, a natural ingredient. I spray it on my pillow before going to sleep and enjoy the fragrance.

──How do you spend your time in the living room?

I like to separate the atmosphere of my rooms; I consider the bedroom to be for relaxation, and the living room to be the space between work and leisure. I work and write emails in the living room, so it's a space where I want to relax while still feeling a sense of urban sophistication. That's why I chose the diffuser from YOUFIRST, which has a modern package design that is visually appealing. I use the scent of Aomori cypress for the bedroom, and the calming scent of a sacred forest, characteristic of a fragrance brand founded in Milan, Italy, for the living room. The sweet aftertaste is also a form of adult relaxation.

For bathrooms | Incorporate thoughtful details to maximize your bath time

-- Do you have any particular preferences when it comes to your bathroom, Ms. Miyanaga?

Bath time is, of course, a time for relaxation, but what I value most is the time I spend soaking in the bathtub. To enjoy that time, I look for efficiency when washing my body. Of course, the goal is to get my body clean, but I don't want to scrub vigorously; I want to slowly remove the dirt. Absolution body wash fulfills that desire; it lathers little, and the soft scent of neroli and geranium fills the bathroom.

—The package design also has a special feel to it.

That's right. Absolution's packaging has a unique design, and they are particular about using recyclable materials and plant-based inks. It also aligns with sustainability and SDGs, which have been re-evaluated during the COVID-19 pandemic.

For the washroom | The ideal washroom is like a hotel. I want to furnish it with a focus on aesthetics.

--So, please choose some items that would be suitable for a bathroom.

Do you know why you feel refreshed the morning after staying at a hotel? I think it's because of the luxurious and clean feel of the bathroom, and a beautiful vanity is something to aspire to. The bathroom mirror reflects your image, so it's a place that switches you on and makes you feel sharp. If there are special items with a high level of interior design appeal, your mood will be boosted even more.

Camaldoli's E-Herb Oil, originating from the Camaldoli Monastery in Italy, is an argan oil rich in vitamin E (a moisturizing ingredient) and can be used daily all over the body. CIGARRO's mouthwash is visually appealing. The bottle design and logo-emblazoned shot glass transcend the concept of mouthwash. It's also a great gift for male friends. Both the oil and mouthwash are practical items; all you need is a soft, fluffy towel to complete the set!


──Finally, what kind of time is special to you, Miyanaga-san?

For me, the most important thing is "sleep," so I make sure to set aside time to return to myself before going to bed. I believe it's important to be mindful of the distinction between work and relaxation, and to carefully select items that make me feel comfortable.


In addition, the top 3 items that Miyanaga selected as best buys at the venue, including the five items introduced here, and that received positive feedback after actually using them, are being featured on the YouTube channel "Otona Danshi LABO". This is also a must-see!

Watch the YouTube channel "Otona Danshi LABO" video: "Best Buys to Turn Your Home into a Hotel at Isetan Shinjuku Store, Men's Building ."





Photo: Natsuko Okada
Text: Makoto Kajii