NAOTO SATOH, a brand that creates avant-garde and elegant bags based on the themes of continuous beauty and three-dimensionality, will be holding a pop-up shop at Isetan Shinjuku Store, Men's Building B1F, Bags, from August 19th (Wednesday). During the event, the brand's signature neoprene material and neoprene stitching will be available, as well as a color order event where customers can freely combine materials and colors from a lineup of 14 models.

Naoto Sato has been making bags using neoprene, the same material used in wetsuits, for over 25 years. The brand's signature "neoprene bag" is made using a wetsuit stitching method that differs from the stitching of typical bags, with no seams or lining, resulting in a lightness and a beautiful, three-dimensional curve.

In 2011, they developed neoprene leather, which combines neoprene material with natural shrink cowhide. This challenged the common perception that leather bags are heavy, adding lightweight, three-dimensional bags to their lineup that are difficult to achieve with conventional leather.

This pop-up event will feature not only a lineup of ready-made bags but also a color order event. We will offer 12 colors of neoprene denim, 8 colors of neoprene leather, and 4 colors of neoprene jacquard fabric, allowing you to freely combine materials for all 14 models available for order, including tote bags, body bags, and backpacks.

With over 300 possible combinations, why not create a one-of-a-kind bag that's uniquely yours?