NEWS
2020.08.08 update

UNDERCOVER presents its Spring/Summer 2021 men's collection at Paris Fashion Week.

UNDERCOVER, designed by Jun Takahashi, has unveiled its Spring/Summer 2021 men's collection.


The theme of the collection unveiled this time is "2020".



Due to the impact of COVID-19, Undercover's Spring/Summer 2021 men's collection was difficult to present in the traditional format at Paris Fashion Week, so the looks were presented in 3D format.

This new approach, the "3D Lookbook," is now available on Undercover's official website, allowing users to rotate and move the models within the images to view the entire collection's looks in detail from 360 degrees, even from the comfort of their homes or offices.



COVID-19 affected not only the way the collection was presented, but also designer Jun Takahashi himself. He began designing from home during the state of emergency, and found unexpected benefits. The following statement from the designer details the background of the collection, titled "2020."


In March 2020, when the coronavirus began to rage, I started by brainstorming themes and ideas, and during the self-isolation period in April, I did all the design work at home. During this period of self-isolation, I experienced a significant shift in my thinking about various things, including the ever-changing flow of the world, questioning my previous lifestyle, and my approach to work. The end of the pandemic is still not in sight, and these are difficult times, but I believe that everyone is experiencing similar significant changes. This collection, which I designed at home for the first time, turned out completely different from what I had imagined because I proceeded with my usual way of thinking while my mind was still hazy. Perhaps it's okay because it's part of a big change? That's how I ended up designing it in my own way. However, going forward, I intend to embrace the big changes that have happened to the world and to myself in a positive light, and continue on UNDERCOVER's unique path without returning to my old life. I want to start a new life and create a new kind of noise.
Jun Takahashi





inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators
03-3352-1111 (main representative)
For inquiries via email, please click here.

Related Articles

Popular Products