Geox, an Italian lifestyle brand that holds a patent for its "breathing shoes," will be holding a promotion at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes from July 22nd (Wed) to August 18th (Tue). During the event, they will be showcasing a lineup of adult dress sneakers that match business attire, from their latest collection to models exclusive to ISETAN MEN'S store.


By sandwiching a micro-porous material called a "membrane" (waterproof and permeable protective film), which is smaller than a water droplet but larger than water vapor, between perforated soles, Geox prevents water from entering from the outside and reduces stuffiness inside the shoes. This innovative technology has established Geox as a global comfort shoe brand. Currently, they continue to improve with each season, developing groundbreaking soles such as "3D Breathing," which allows for ventilation in all directions.


At this promotion showcasing the brand's latest collection, an ISETAN MEN'S exclusive model featuring the brand's new "3D Breathing" sole will be available. Produced in Italy, this shoe boasts an elegant look thanks to its soft texture and fine grain of deerskin used for the upper, making it a comfortable and elegant choice for summer footwear, from casual to business attire.

During the event, the first 50 customers who purchase an ISETAN MEN'S exclusive model will receive a Geox original folding umbrella as a gift. Please take a look at our functional shoes that will help you get through Japan's hot and humid summer.