Premiata, a long-established shoemaker with over 130 years of history, presents a Japan-exclusive collection that delicately expresses the beauty of Japan. It will be introduced at a promotion held from July 15th (Wednesday) at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes.

Premiata, a long-established shoemaker from Marche, Italy, a region renowned for its shoemaking, has been supported by major fashion houses and numerous high-end brands since its founding in 1885, thanks to its comfortable and stylish shoes crafted by highly skilled artisans. Now, the brand is once again attracting attention.

The reason for this is that the fourth-generation president, Graziano Mazza, revitalized the historic and traditional Premiata, beginning to create innovative and impactful shoes. While maintaining the quality that had been cultivated up to that point, the designs, which mixed a sense of fashion, became a hot topic around the world and came to be called "new classics."

This promotion features the latest Spring/Summer 2020 and Autumn/Winter collections. Of particular note is the Japan-exclusive collection "JAPAN HINOMARU DESIGN," which delicately expresses the beautiful colors and identity of Japan.

This model, a combination of washed nylon and suede, comes in two colorways inspired by Japan: red and blue. The tongue features the Japanese flag, the "Hinomaru," and the heel is engraved with "JAPAN LIMITED," making this a special edition packed with meticulous details.

Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)