NEWS
2020.07.09 update

EYEVAN 7285 | The new Fall/Winter 2020 collection has arrived on the 8th floor of the men's building!

EYEVAN, which started in 1972 with the concept of "eyewear as clothing" and expanded globally in 1985, is featured Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence, where the new Fall/Winter 2020 collection of EYEVAN 7285, a brand that inherits the spirit of EYEVAN, is being presented.

Founded in 2013 by a new design team, EYEVAN 7285 carries on the craftsmanship that has been a hallmark of EYEVAN since its inception, creating a collection that embodies what the designers truly find beautiful. Planning, design, and manufacturing are all done in Japan, and the designs draw inspiration from a variety of sources, including old eyeglasses, telescopes, hand mirrors, and other antique tools collected by the original design team, as well as buildings and nature that the designers themselves have witnessed.


Eyewear "332" ¥48,400
This model is inspired by the zipper section of the MA-1 (military wear) jacket and features a 3-pin hinge. The design is meticulously crafted down to 0.1mm, with each of the three pins being sized to match the dimensions of the hinge. The pantos-shaped front features a subtle keyhole, and the temples, with their varying thickness and undulations, create a dynamic and stylish look that is both classic and sporty.


Eyewear "900" 77,000 yen The "900" is the first double-fold-up type released under the Eyevan 7285 brand. It has a special structure in which a plastic sunglass flip-up part with titanium sheet metal enclosed is attached to the sheet metal eyeglass frame. Each part is specially made by skilled cutting and multiple pressing processes, combined with the handiwork of craftsmen. Even the masters for the detailed patterns such as the dot pattern were all finished by hand by craftsmen.
Equipped with Eyevan's original curved polarized lenses, these glasses boast Eyevan's top-of-the-line specifications in terms of functionality.


These eyeglasses are crafted using a combination of traditional and modern methods, combining the skilled handiwork of experienced craftsmen in Sabae City, Fukui Prefecture, one of the world's leading eyewear production areas, with the latest machine-made equipment. While many of the designs appear simple and unassuming at first glance, each pair of eyeglasses, meticulously crafted through approximately 400 steps, is a work of art that can be considered a modern masterpiece.

Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
For inquiries via email, please click here.

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