Mitsukoshi Isetan has launched a new project, "#Minna de Mask" (Masks for Everyone), connecting people and times. This charity project, which connects the Mitsukoshi Isetan Group, various brands, sewing factories, and consumers through masks, which have become indispensable during the COVID-19 pandemic, will be available for purchase on a special page within the Mitsukoshi Isetan online site from 10:00 AM on Wednesday, June 17th to 10:00 AM on Tuesday, September 1st. From Wednesday, June 17th to Thursday, June 25th, a mask exhibition will be held at Center Park/The Stage #3 on the 3rd floor of the main building of Isetan Shinjuku Store.

A new project starting with "What we can do now"

"#Minna de Mask" (Everyone Wears a Mask) is a new project spearheaded by Mitsukoshi Isetan, working hand-in-hand with various brands to connect producers whose work has decreased through a network. By joining forces within the fashion industry, the project aims to bring smiles to people's hearts through the power of fashion.

Specifically, apparel and fabric manufacturers will provide the fabric materials, and sewing factories will produce the masks. They will be sold at Isetan Shinjuku and Mitsukoshi Isetan Online, and all profits will be donated to the Japanese Red Cross, thereby expanding the circle of support for those working in the difficult circumstances of the COVID-19 pandemic.

The main visual was created by illustrator Yu Nagaba.

The project visual for "#Minna de Mask" (Everyone Wears a Mask) was specially drawn by illustrator Yu Nagaba and depicts a man and woman wearing masks while maintaining social distancing and looking towards a brighter future. The statement for "#Minna de Mask" was written by Kunihiro Goto, CEO of Drive Direction.


Furthermore, approximately 40 brands from both Japan and abroad have endorsed and sponsored the campaign, including popular brands at ISETAN MEN'S such as kolor, AURALEE , WHITE MOUNTAINNERING, FACETASM, and snowpeak.

Wearing a mask from your favorite brand, going about your activities in this new normal, and showing consideration for those working on the front lines of healthcare is perhaps the most accessible way we can contribute to society right now.

Click here for the "#EveryoneWearAMask" special page