LOEWE , which continues its brilliant progress under the fresh sensibilities of Creative Director Jonathan Anderson, is once again releasing a collaboration collection with the legendary boutique "Paula's Ibiza." It is available at Isetan Shinjuku Store, Men's Building 4th floor, Men's Luxury.


Paula's Ibiza, a cult-favorite boutique that actually existed on the paradise island of Ibiza, Spain, in the Mediterranean Sea, has had its iconic prints reinterpreted by LOEWE 's creative director, Jonathan Anderson, for the "Paula's Ibiza" collection.

For its fourth installment, this collection showcases a modern style that blends Jonathan's creativity with the maison's craftsmanship, incorporating bohemian and hippie influences through its cutting and material choices.

The menswear collection features a variety of prints that exude Paula's signature carefree mood, including denim jackets and pants with patchwork designs of mermaid prints (a staple of this collection), water lily prints, and shield prints, as well as patchwork shirts featuring iconic 1990s club flyers. Psychedelic items such as tie-dye hoodies and pants are also included in the lineup.

In addition, an accessories collection featuring the same iconic prints as the apparel will be released. Sun visors and fisherman hats boldly adorned with water lily prints, and canvas bags shaped like sharks with this season's must-have mermaid prints are just some of the impactful accessories that will complete your summer style.

Jonathan Anderson has released the following statement regarding the launch of this collection:
"We believe the positive and energetic message of this collection, which is full of euphoria and dreams with freedom and liberation as its essence, is fitting for our times. It may uplift you as a prelude to a beautiful future that is yet to come."