Inspired by the tip of a space rocket, this unique egg-shaped form is supported not by surfaces, but by points (concave and convex)! -- The "Newton" series of PORTER CLASSIC bags, which uses Showa Nishikawa's best-selling "muatsu" material for the shoulder strap, is popular among businessmen.

This time, we're checking out a new series of PORTER CLASSIC bags that feel lighter than traditional bags, making them less tiring to carry. Takashi Kikuchi and Riho Tanaka from PORTER CLASSIC , along with Hiroaki Aoto from Isetan Shinjuku, will introduce its appeal.

Why does wearing a next-generation bag make your body feel good?

Hiroaki Aoto (hereinafter, Aoto): Now that the self-isolation period is over, I think many people are thinking about buying a new bag for a fresh start. This time, I'd like to introduce PORTER CLASSIC Newton series, which is perfect for those who want something as light as possible or who prioritize design.
Takashi Kikuchi (hereinafter, Kikuchi) : The most distinctive feature is the "muatsu" urethane technology used in the shoulder straps, which boasts world-class urethane technology. It has the effect of distributing the weight across the entire surface area that touches the body when worn. As you can see, the straps contain a urethane mattress, which supports the weight at multiple points and distributes it,
By evenly distributing weight across the entire surface area in contact with the body and promoting blood flow, this bag is designed to minimize shoulder pain and physical discomfort when worn.


Riho Tanaka (hereinafter, Tanaka): One of the reasons it's popular with both men and women is its size. It fits comfortably on a woman's back, and its ease of use for commuting by train and its good appearance make it popular. It's popular not only for business use, but also for travel, as it makes getting around easier.


Aoto: When I actually tried carrying it on my back, it had more capacity than it looked, so it's perfect for people who go to the gym after work.
The length of the Kikuchi strap can be easily adjusted with an adjuster, allowing you to carry it in the best balance.

The Newton series offers large capacity and is suitable for a wide range of situations.

Aoto: This "City Backpack" is selling well not only because of the "muatsu" effect, but also because of its functional pockets.

• 
  PORTER CLASSIC
  "Newton City Backpack" 41,250 yen
  View Products

The main body of the bag is made of Cordura nylon 1000 denier, which is resistant to abrasion and other friction. It has ample storage capacity to comfortably fit A4-sized files, and features a double-zippered pocket and pockets on both sides of the main body for storing water bottles, folding umbrellas, etc. Water-resistant zippers are used for the main zipper and pocket sections.
The main compartment of the Tanaka bag features a double zipper, making it easy to access your belongings from either side, which is another reason for its popularity.
Furthermore , the meticulous finishing, such as the double stitching that maintains the strength of the handle, is a hallmark of PORTER CLASSIC .


The design of the Kikuchi bag itself is intentionally simple, making it suitable for a wide range of occasions, including business, outdoor activities, sports, and travel.
In Aoto , could you please tell me about the features of the "Daypack S"?

• 
  
  PORTER CLASSIC
  View "Newton Daypack S" for ¥35,200

The basic specifications of the Kikuchi backpack are the same as the "City Backpack," except for the water-resistant zippers. However, it has recently been redesigned and is now slightly larger. It can now comfortably fit A4 size documents, making it suitable for work, and it can even fit a 13-inch MacBook.


Tanaka: The "Daypack S" is a popular size for women and children, and it's just the right size for me, even though I'm petite.
The Kikuchi bag has a front pocket and plenty of inner pockets, making it convenient for organizing your belongings.
The bag has a good width, so you can fit thicker items inside. It looks small, but it has a large capacity.
Kikuchi: This size has a capacity of 10.5 liters, so I think it's easy to use on a daily basis.

I tried putting the items I actually carry around into the Newton series.

Ms. Aoto Kikuchi and Ms. Tanaka, you probably hear a variety of "bag-related problems" from customers at the store. What kind of comments do you hear most often?


Kikuchi: The most common complaint we hear is, "The weight of the bag is a burden and makes me unwell." Women, in particular, are often concerned about the weight of their children's bags.


Many women in Tanaka have recently switched from tote bags to backpacks, but they complain that their shoulders get stiff from carrying so many things like laptops, makeup pouches, and water bottles, and that their bags get ruined because they handle them roughly. The Newton series is also recommended for sharing and using with family members.
Kikuchi : As expected, many people say they want a bag that feels light. If you'd like to try out the Newton series in-store, please come in with your usual work belongings and try putting them into the bag you want; you'll immediately get a feel for it.
Since we were in Aoto , my junior colleague Hayashihara-kun brought the bag he usually carries.


Ms. Kikuchi's bag weighs 3.8 kg. Adding a PC brings the total to nearly 5 kg. Let's try switching to a "city backpack."

(When I actually swapped the contents and tried carrying it on my back...)


Hayashibara (with a surprised expression): My shoulders usually hurt, but I don't feel the weight at all. I also like that it has a good width and lots of pockets!
Next, let's have Ms. Kodaira, who is in charge of bags, try it out at Aoto .
I heard that the Kodaira Newton series bags are "bags that look good even when you're dressed normally," so I came dressed normally.


Tanaka Kohei's bag is heavy. It weighs about 4.7 kilograms, heavier than Hayashibara's.
It also contains my Kodaira PC, mouse, and adapter. Additionally, it includes my work pen case and planner, makeup pouch, wallet, two cell phones, a book I read during my commute, and an eco-bag for shopping—all essential items, but it's quite heavy, isn't it?
Let's try switching Tanaka 's belongings to the "Daypack S".


For a bag labeled as Kodaira S size, it holds quite a lot! Usually, when I carry a bag, the strap digs into my collarbone, which is uncomfortable, but this one is incredibly light. It feels heavy when I hold it by hand, but it feels light when I wear it on my back.
The Aoto "Daypack S" offers ample storage space. The Newton series, which maximizes the advantages of "muatsu" while also featuring PORTER CLASSIC 's signature design, such as minimizing the thickness of the straps, is permanently available Isetan Shinjuku Store, Men's Building B1F, in the bag section. Backpacks, shoulder bags, and other bags from the same series are also available at the Mitsukoshi Isetan online store, so please take a look.

View Newton Bags products at Mitsukoshi Isetan Online Store

Photo: Tatsuya Ozawa
Text: Makoto Kajii

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building B1F = Bags
03-3352-1111 (main representative)