THE GIGI, a brand that has revolutionized the men's fashion industry with its intuitive ability to bring about change in the conservative tailoring industry, including the introduction of unstructured jackets, will be holding a promotion from March 18th (Wednesday) at Isetan Shinjuku Store, Men's Building 5th floor = Men's Tailored Clothing, where they will be showcasing a wide range of items from their Spring/Summer 2020 collection, including items not usually available at Isetan Shinjuku Store, Men's Building .

The Gigi is a brand created by Pierluigi Boglioli (aka Gigi), the former designer of BOGLIOLI , and his brother Mario. The brand represents the culmination of their long-cultivated creative vision, embodying a new generation of dandyism through the harmony of luxurious materials and exquisite patterns. The brand's policy is "DON'T LOOK BACK," and this policy of continuously challenging themselves to create new clothing is inscribed on the hanger loop of every item.

Sweatshirt hoodie: 35,200 yen

Short-sleeved shirt: 36,300 yen

This promotion features a lineup of pop and colorful items from the Spring/Summer 2020 collection, themed "COLOR-UP YOUR LIFE," that will add vibrant color to your everyday life. The relaxed silhouettes, light materials, and spring/summer-appropriate color palettes give off a free and liberating impression.

Among this season's recommendations is the cotton-linen blend suit set. The jacket, featuring flap patch pockets, and the drawstring trousers have a relaxed feel that is typical of The Gigi, and each piece is sure to be a great addition to your wardrobe. It comes in two colors, black and beige, and is released as a special item that includes a T-shirt.

This event features a wide selection of the latest collection, including sweatshirts, hoodies, and T-shirts adorned with the brand logo, available only during the event period, as well as shirts perfect for getting into the summer spirit. We hope you'll find your own unique spring/summer style here.