ACQUA DI PARMA , a leading Italian fragrance brand, will open a total shop on April 1st (Wednesday) on the 8th floor Isetan Shinjuku Store, Men's Building at Isetan Men's Residence. The shop will feature a wide range of items reminiscent of the boutique in Milan, Italy.


Founded in 1916 in a small workshop in Parma, Italy, ACQUA DI PARMA has produced all of its products in Italy since its inception, creating sophisticated fragrances that transcend time and trends. As a brand that symbolizes Italian elegance and enjoys strong support at Isetan Shinjuku Store, Men's Building , the brand is now opening a total shop on the 8th floor of Isetan Shinjuku Store, Men's Building .


The lineup includes a diverse range of fragrances, such as the "Colonia" line, derived from "Colonia Eau de Cologne," which has been loved for over 100 years since the brand's founding; the "Bleu Mediterraneo" line, which captures the essence of the Mediterranean; the "Signature" line, which infuses carefully selected fragrances from around the world with the blessings of the sun; and the "Notes di Colonia" line, which is the brand's top-of-the-line series.


In addition, the "Barbiere" line upgrades daily grooming and facial care, and the product lineup includes room diffusers and candles that fill the space with pleasant fragrances, allowing you to enjoy high-quality scents in various everyday situations.

We invite you to find your favorite scent in our new shop, which is filled with the fragrances of ACQUA DI PARMA , making you feel as if you're in Italy.