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2020.07.16 update

[Feature] A must-have for repeat purchases: Wool underwear is the new trend for men.

This season, ISETAN MEN'S is strongly promoting wool underwear. They have selected wool T-shirts and other underwear from domestic and international underwear brands, and will also be releasing an exclusive model for ISETAN MEN'S from TANI, a brand that handles underwear for overseas luxury fashion houses.


When it comes to underwear materials, cotton or synthetic fibers such as micromodal are common. Wool is a highly insulating material used in winter clothing, including heavy garments, sweaters, scarves, and gloves, so it might seem unsuitable for spring and summer underwear. However, wool is a natural material with a variety of functionalities. Because it has moisture-absorbing and releasing properties, it can be worn comfortably all year round, and is therefore loved by many people in Europe and America.

<Tani> T-shirt ¥9,790, Boxer shorts ¥6,160


Some people might think, "Wool can't be washed," or "I'm worried about the prickly feeling it irritates my skin." To address these issues, ISETAN MEN'S has commissioned Tani to create a special product that blends high-quality Australian merino wool with plant-derived regenerated Tencel, resulting in a smooth, silky touch and a gentle fit against the skin. Its dry feel reduces the unpleasant stickiness caused by sweat, making it ideal for summer. In addition, ISETAN MEN'S has released its first-ever wool boxer briefs.

In recent years, the rise of synthetic underwear, primarily polyester, has led to a trend of returning to natural materials, a phenomenon sometimes referred to as "synthetic fatigue." Those seeking superior quality tend to gravitate towards high-end cotton made from extra-long staple cotton, but we want you to experience the innovation of wearing wool underwear. Many stylists in the men's underwear department on the first basement floor have declared that "once you wear it, you can't go back," and are repeat customers.

View the Tani product list at the Mitsukoshi Isetan online store.


Photo: MITUKOSHI ISETAN
Text: Yasuyuki Ikeda

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Underwear, Nightwear, Socks, Handkerchiefs
03-3352-1111 (main representative)
For inquiries via email, please click here.

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