EVENT
2020.03.13 update

A capsule collection by DSQUARED2 and PEPSI has arrived on the 3rd floor of the men's department!（1/2）

03.18 Wed -03.31 Tue
Isetan Shinjuku Men's Building 3F Men's Designers

A highly anticipated capsule collection resulting from a collaboration between DSQUARED2 and PEPSI-COLA has been released. To commemorate the launch, a pop-up store will be open from March 18th (Wednesday) to March 31st (Tuesday) on the 3rd floor Isetan Shinjuku Store, Men's Building .

The limited capsule collection by DSQUARED2 and Pepsi-Cola (hereinafter referred to as Pepsi), which was announced during Milan Women's Fashion Week Spring/Summer 2020, has already been generating buzz even before its release.

Designed by Dean and Dan Caten, the collection draws inspiration from Pepsi advertisements of the 80s and 90s, combining a vibrant color palette and energetic mood with DSQUARED2 's sporty street style to create an iconic collection brimming with youthfulness and freshness.


Windbreaker: 94,600 yen

T-shirt: 39,600 yen

All items feature an original print combining Pepsi's blue logo with DSQUARED2 's symbol, the maple leaf, and include denim jackets, T-shirts, sweatshirts, sleeveless hoodies, and caps. There will also be T-shirts in colors exclusive to Isetan Shinjuku, so don't miss out.

Click here for a list of DSQUARED2 x Pepsi products.


Event Information
DSQUARED2 x Pepsi-Cola Pop-up
  • Isetan Shinjuku Store, Men's Building 3rd Floor = Men's Designers

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