[Feature] 5 Must-Have Sweatshirt Hoodies That Break Free from the Basics

Because they can be worn in a sporty style, unique brands feel fresh.
A parka is a versatile spring/summer item that can be worn right now. The Spring/Summer 2020 season features a collection of items with strong messages, typical of up-and-coming brands. Why not enjoy spring fashion by wearing pieces that are exciting just to look at and make a statement when you wear them, along with the presence of these brands?
■ 5 Must-Have Sweatshirt Hoodies That Break Free from the Basics
1. AMIRI

AMIRI
Hoodie: 121,000 yen
For music lovers, the "Dancing Bear" will be dancing backstage!
Creative director Mike Amiri draws inspiration from music and culture, drawing on Hollywood clubs and underground rock. This particular piece features the iconic dancing bear motif of the legendary American band Grateful Dead on the sleeve. The brand's and the band's unique styles are hybridized to create a new kind of creativity.
View AMIRI products at the Isetan Online Store
2. FEAR OF GOD

The brand's unique character shines through even in its simple design.
Based on street style, Fear of God is an LA-based brand that skillfully blends trendy elements such as rock, grunge, high fashion, and sportswear, while cherishing inspiration drawn from sacred beings, places, and scenery in everyday life, and continues to grow day by day. This season's highlight is a hoodie featuring a minimalist design with a terrycloth logo patch.
3. FUITO GANRYU

A model exclusive to ISETAN MEN'S , whose innovative balance will surprise you when you wear it.
Fumito Ganryu, now in its third season since its launch, presents a new "landscape" for those who desire an "escape from a surveillance society" as its theme for Spring/Summer 2020. The parka, a special edition for ISETAN MEN'S , features a flared silhouette and graphic print design and is a must-see.
4. JW ANDERSON

Parka: 47,300 yen
Dedicated to fashion freaks who feel good when they wear brand logos.
J.W. Anderson, known for its androgynous approach to fashion, including designs and silhouettes that transcend the boundaries between men's and women's wear, presents a spring-like piece accented with a colorful logo. The fitted silhouette highlights the logo and thick white laces, showcasing the designer's sense of style.5. FACETASM
Facetasm parka: 39,600 yen
A baggy hoodie packed with the brand's signature fashion elements.
This Facetasm hoodie features eye-catching graphic logos on both arms and an asymmetrical sleeve design. It's a piece that strongly reflects the street style and playful spirit of designer Hiromichi Ochiai, who expresses "Tokyo culture."
Photo & Text: ISETAN MEN'S net
*All prices include tax.
inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = Men's Creators
03-3352-1111 (main representative)
For inquiries via email, please click here.
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