*This article reflects the information available as of February 2020. This event has already concluded.

Levi's®'s "LOT No.1" service, which allows you to have a special pair of jeans made just for you, will be held for three days only (reservations required) from Thursday, February 20th, 2020, at the Men's Authentic section on the 7th floor Isetan Shinjuku Store, Men's Building . This bespoke jeans service, which is the epitome of craftsmanship and in which the entire process is done by hand by a Levi's® tailor—the only one certified in Japan—will be making its debut at Isetan Shinjuku Store, Men's Building .

"LOT No.1" means

Levi's® Jeans allows customers to specify every detail, from denim fabric and thread to leather patches, rivets/buttons, and pockets. Tailors then handcraft every step of the process, from pattern making and fabric selection to cutting, sewing, and finishing, tailored to each customer's specifications. As the name "bespoke" suggests, the greatest appeal of this service is that customers can "experience" the manufacturing process by working closely with their tailor to create a pair of jeans that perfectly matches their preferences. Following London, Paris, New York, and San Francisco, the Harajuku flagship store will be the fifth location worldwide and the first in Asia, marking the first time this service has been offered in a department store in Japan.

Mio Yamamoto, the first Asian to be certified as a Levi's® tailor.

For these three days, Mio Yamamoto, the only certified tailor of the brand in Japan, will be making a special visit to Isetan Shinjuku Store, Men's Building . Recognized for her high level of sewing skill, she was a charming woman with a gentle demeanor and a lovely smile, making her easy to talk to. An interview article with Ms. Yamamoto, in which she discusses "LOT No.1" and her own thoughts, will also be published soon.

Title of Lot Number 1

While the 501®, the world's first blue jeans, is perhaps the most famous, this service, which grants you the title of Lot Number 1, can be considered Levi's® highest-end service, allowing you to create "Number One Jeans" or "Only One Jeans." Why not take this opportunity to order a pair of jeans just for you, one of a kind in the world, from Mr. Yamamoto at Isetan Shinjuku Store, Men's Building ?


*This article reflects the information available as of February 2020. This event has already concluded.