Valentine's Day gifts are a source of daily stress. For those of you wondering what to give this year, three buyers from ISETAN MEN'S have selected recommended gifts from a male perspective, categorized by budget.

From classic sweets and gourmet treats that even men who don't have a sweet tooth will enjoy, to fashionable and stylish accessories, here are 18 items that are sure to please. All items can be purchased online, so please take a look.

① 6 Sweet Gift Selections

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  The selection was
  Shunsuke Yoshida, Buyer
  
  
• Buyer in charge of casual wear, cosmetics, and seasonal goods on the 1st floor of Isetan Shinjuku Store, Men's Building . She constantly keeps her eyes open for new things and experiences, striving to create a shopping environment where customers can make delightful discoveries. Her hobby is searching for new cosmetics; she's constantly experimenting with samples.

Around 1,000 yen

A perfect casual gift. A chocolate cake in a convenient, single-serving size.

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  Patisserie Kihachi Terrine Chocolat (1 piece) 1,296 yen *Available year-round *Social gifting available

• Made with two types of bitter chocolate and minimal flour, this chocolate cake has a smooth, melt-in-your-mouth texture. It's delicious as is, but also wonderful chilled, offering a rich and intense flavor.

"The size is just right, and I like that it's a size that I can finish in one go. The packaging is also lovely. It's reassuring that it's from a familiar brand, Patisserie Kihachi."

View products on the "MOO:D MARK by ISETAN" gift specialty website.


Chocolate Baumkuchen - A perfect gift for a man who loves Western-style sweets.

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  Holländische Kakaostube Baumspitz (12 pieces) ¥1,620 *Available year-round *Social gifting available

• Holländische Kakaostube is a long-established German confectionery brand. Their "Baumspitz" is a bite-sized treat made with the brand's signature Baumkuchen, filled with apricot jam and coated in sweet chocolate.

"Personally, I love Baumkuchen, and Holländische Kakaostube is a brand I frequently use. I'm absolutely certain this chocolate Baumkuchen will be delicious. It's perfect as a gift for colleagues, bosses, or men who love Western-style sweets!"

View products on the "MOO:D MARK by ISETAN" gift specialty website.

Around 3,000 yen

The ultimate choice for Valentine's Day chocolates! A colorful assortment from popular brands.

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  Patisserie Sadaharu Aoki Paris Bonbon Chocolates (9 pieces) ¥3,780 *Available year-round *Social gifting available

• This colorful chocolate assortment is a symbol of the brand. The box, designed to resemble a makeup palette, contains nine different flavors, including yuzu and matcha, which are popular in France as well.

"Patisserie Sadaharu Aoki Paris always seems to have a long line. The colorful chocolates are typical of the brand and look gorgeous. The fact that you can enjoy a variety of flavors in one box is a big plus. Wouldn't this be a perfect chocolate to give to your boyfriend or husband?"

View products on the "MOO:D MARK by ISETAN" gift specialty website.

Sophisticated bonbon chocolates to give as a token of gratitude.

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  Pierre Hermé Paris Assortment of Chocolates (8 pieces) ¥3,402

  (Ispahan, Mogator, Hommage, Intense, Infiniment Praline Noisette, Dolcezza, Amba, Chocolat au Macaron Infiniment Praline Pistache x 1 of each) *Sales period: Until February 14th (Fri)

• Pierre Hermé Paris's creative chocolates are captivating with their delicate and profound flavors. You can enjoy original tastes such as "Ispahan," which features rose, lychee, and raspberry, and "Chocolat au Macaron," which fuses chocolate and macaron.

"It's great that you can enjoy popular items like chocolates and macarons at the same time. It's perfect not only as a special Valentine's Day gift, but also as a way to express your gratitude to someone who has helped you."

View products on the "MOO:D MARK by ISETAN" gift specialty website.

Around 5,000 yen

You can't go wrong! The king of chocolate brands.

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  Jean-Paul Hévin Bonbons Chocolates, 12 pieces, Bonheur d'En Le Blé, ¥5,400. *Sales period: From January 15th (Wednesday) until supplies run out.

• Don't miss the limited-edition chocolates and boxes from world-class chocolatier Jean-Paul Hévin, each year themed to match the collection's theme. This set allows you to savor the refined taste of chocolate. A box of bonbons with nature-inspired designs!

"This is a surefire chocolate brand that no one would be unhappy to receive. Its appeal lies in being able to enjoy many different flavors at once. It would also be great to share with your significant other."

View products on the "MOO:D MARK by ISETAN" gift specialty website.


Cookie assortment that everyone will want to share!

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  Demel Cookie Assortment 430g ¥5,400 *Available year-round *Social gifting available

• Demel, a long-established Austrian confectionery brand, offers a delightful array of shortbread cookies. These unique cookies, accented with spices and nuts, come in a wide variety of flavors, ensuring you'll never tire of them.

"For Valentine's Day, I recommend sweets other than chocolate. A box of cookies is a good gift for your team or subordinates at work because it contains a generous amount. It would be fun to share them together."

View products on the "MOO:D MARK by ISETAN" gift specialty website.

② 6 Non-Sweet Gourmet Gift Ideas

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  The selection was
  Buyer Nobutomo Shibata
  
  
• Chief buyer at Isetan Shinjuku Store, Men's Building . Hobbies include eating and drinking. He has both a sweet tooth and a love for spicy food. He became fascinated with Western liquors through part-time work during his student days, and is currently obsessed with wine and whiskey. His current challenge is maintaining his physical condition so he can fully enjoy his hobbies.

Around 1,000 yen

Recommended for health-conscious men! Healthy mixed nuts

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  Doctor's Natural Recipe Organic Raw Nuts (130g) ¥1,150 *Available year-round *Social gifting available

• Doctor's Natural Recipe is a natural food brand with the concept of "beautifying your body from the inside out." Their "Organic Raw Nuts," a blend of unroasted almonds, cashews, and Midnight Beauty raisins, is also appealing for its simple packaging.

"This is a great gift for men who enjoy alcohol or are health-conscious. It shows thoughtful consideration for 'improving one's health from the inside out.' Personally, I'd love to enjoy it with my favorite whiskey. It's also reasonably priced, making it a great 'little extra' gift."

Stylish jerky to give as a gift to a man who doesn't like sweets.

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• Ice-aged pork jerky (40g) ¥1,080 *Available year-round *Social gifting available

• This pork, aged at freezing temperatures to bring out its umami and sweetness, is then transformed into pork jerky, smoked with cherry wood chips, condensing its delicious flavor.

"For men who say, 'I'd really like to give you chocolate, but you don't like sweets,' this has excellent packaging. Jerky is an item with a strong masculine image, but the stylish illustration makes it a gift that women can easily pick up as well."

View products on the "MOO:D MARK by ISETAN" gift specialty website.

Around 3,000 yen

A French pâté set that you'll want to enjoy with wine lovers.

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• Les Milles Sauces Pâté Set (180g duck pâté, 180g porcini mushroom pâté) ¥3,240 *Available year-round *Social gifting available

• Le Mille Sauce's pâté is made without preservatives or chemical seasonings, and its high quality comes from bringing out the natural flavors of the ingredients. This set includes two types: mild duck meat and flavorful porcini mushrooms.

"Pâté is a quintessential example of sophisticated gourmet food, isn't it? This one is made in France, the home of pâté, and the taste is undeniably delicious. I also love the French-style font on the label. After trying this, I'd want to buy a baguette and some wine and go on a picnic date (laughs)."

View products on the "MOO:D MARK by ISETAN" gift specialty website.


A luxurious furikake (rice seasoning) set, perfect for men who love rice.

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• Shimogamo Saryo's Supreme Kombu (Kombu Furikake 65g, Tamago Kake Kombu 90g) 3,240 yen *Available year-round *Social gifting available

• Kyoto's long-established Shimogamo Saryo's "Supreme Kombu" is a set of two types of furikake (rice seasoning): "Tamago Kake Kombu," which is a perfect match for rice with a raw egg on top, and "Kombu Furikake," which has the aroma of sansho pepper.

"Choosing furikake (rice seasoning) as a Valentine's Day gift is quite an advanced choice, but personally, I think enjoying white rice is a real luxury. It's recommended not only for those who say, 'White rice is my staple food!', but also for those who are a bit of a contrarian and say, 'I'm not interested in Valentine's Day at all.' If someone throws a curveball like this, it makes you wonder what you should give in return on White Day..."

View products on the "MOO:D MARK by ISETAN" gift specialty website.

Around 5,000 yen

Sparkling wine: a classic romantic gift.

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• Bellavista Franciacorta Alma Gran Cuvée Brut (750ml) ¥5,500 *Available year-round *Social gifting available

• Bellavista's Franciacorta is a blend of over 60 different grape harvests and aged for more than four years. It is a well-balanced sparkling wine with aromas of ripe pear, along with nuances of white flowers and vanilla.

"A gift of sparkling wine for Valentine's Day is so romantic, isn't it? It's a surefire hit that will please many people, not just those who like alcohol, but also those who appreciate gourmet food and style. Isn't it the most 'authentic' Valentine's Day gift besides chocolate?"

View products on the "MOO:D MARK by ISETAN" gift specialty website.

For sports-loving men: A protein powder with a great package.

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• Sunfood Super Greens & Protein (227g) ¥4,860 *Available year-round *Social gifting available

• Sunfood is a leading superfood company based in California. Their protein powder, made with 22 organic ingredients and fortified with probiotics and enzymes, is a great option for breakfast.

"Its stylish appearance, unlike typical protein powders, really shows the giver's good taste. It looks great even when placed casually in the dining room, blending seamlessly with the interior decor, which is a big plus. As it's an item directly aimed at improving one's physique, it conveys the message, 'Stay youthful forever.'"

View products on the "MOO:D MARK by ISETAN" gift specialty website.

③ 6 Stylish Home Decor Items

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  The selection was
  Buyer Tomohiro Inaba
  
  
• Buyer in charge of men's tailored clothing on the 5th floor Isetan Shinjuku Store, Men's Building . He has many opportunities to experience authentic fashion, and travels to London and Italy for buying trips about once every six months. His hobbies include fashion, alcohol, and baseball.

Around 1,000 yen

Recommended for friends and colleagues! Sneaker care set

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  COLUMBUS
  Sneaker care and cleaning: ¥1,980

  (Sneaker care shampoo, leather & all-material 150mL, sneaker care sponge, cleaner (eraser type))

  *Sales period: Year-round

• A set including shampoo, a sponge, and an eraser for removing localized stains. Suitable for various materials such as leather, fabric, and synthetic leather.

"Sneakers are a must-have fashion item, but because you wear them so often, proper care is extremely important. They say 'style starts from the feet,' and a woman who receives these as a gift will surely have a good impression of someone who pays attention to her footwear. They're reasonably priced, so they'd make a great gift for friends or colleagues."

View products on the Isetan online store


A fabric refresher that you'll want to give as a gift to a sophisticated man.

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  Rito Fragrance Fabric Refresher ¥1,980 *Available year-round

• retaW is a fragrance brand originating in Japan. You can choose from six scents, including "NATURAL MYSTIC," a blend of patchouli and vanilla, and "BARNEY," which has a refreshing, soap-like scent.

"This is a must-have care item. Many men are concerned about body odor, but they often dislike overly strong or assertive scents. When you want a clean, understated fragrance, a fabric refresher is perfect. 'NATURAL MYSTIC' has a unique and spicy scent, making it ideal for mature men."

View products on the Isetan online store

Around 3,000 yen

For men you have a close relationship with. High-quality underwear.

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  SEEK
  Boat neck T-shirts: ¥3,080 each *Available year-round

• SEEK 's underwear can be worn as an inner layer under T-shirts and cut-and-sew tops. It features shorter sleeves and a sweat-stain resistant finish, making it incredibly practical. Another great feature is the seamless, raw-cut sleeve design, which prevents visible underwear lines.

" SEEK underwear is of extremely high quality, and once you wear it, you're sure to be hooked. It's a very versatile item, making it perfect for someone you've been close to for many years, like someone you give Valentine's Day gifts to every year. They'll definitely wear it!"

View products on the Isetan online store


For those who want to look even cooler, a body roller

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  Sixpad Body Roller: ¥3,960 *Available year-round

• The SIXPAD body roller allows for easy full-body self-stretching. Its surface has a textured design that mimics the feel of human hands, providing a comfortable and effective massage for your muscles.

"Body shaping is an eternal challenge. I think most people feel, 'I want to have a great body! But it's too much trouble.' If a woman gave a man body shaping item as a Valentine's Day gift, I'm sure it would really motivate him!"

View products on the Isetan online store

Around 5,000 yen

A great gift idea for that special man! High-quality suit hangers.

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  NAKATA HANGER
  Suit hanger: 5,500 yen *Sales period: Year-round (In-store sales until February 18, 2020 (Tuesday))

• These suit hangers are handcrafted one by one by skilled artisans from a brand specializing in wooden hangers. The thick shoulders prevent the garment from losing its shape. Bordeaux is an exclusive color available exclusively at Isetan Shinjuku Store .

"High-quality hangers are something you don't often buy for yourself. That's why receiving one as a gift is so delightful, and you'll find yourself carefully considering which suit to hang on it. Since it's something you'll be conscious of every time you take a suit out of your closet, why not give one as a gift to a man you're interested in?"

View products on the Isetan online store


For men who work hard: Bath salts filled with feelings of appreciation.

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  CIGARRO
  Bath Salt Set (2 bottles): Aromatic & Black Pepper - ¥5,170 (Includes Bath Salt b Aromatic 100g, Bath Salt b Black Pepper 100g, and a small wooden gift box)

  *Sales period: Year-round (Available only at the Isetan online store)

• CIGARRO is a personal care brand for men. The bath salts, made with Himalayan rock salt (a moisturizing ingredient), are rich in natural minerals and come in two varieties: "Aromatic" with a gentle scent and "Black Pepper" with a woody and elegant fragrance.

"This is recommended for people who travel the world for work or busy business people. Its portable size conveys the message, 'We want you to relax in the bath even when you're on a business trip.' Receiving a gift that was chosen with your work in mind makes you feel like they're supporting you. It's a very happy feeling."

View products on the Isetan online store

Three Valentine's Day gifts, each showcasing a unique personality. All items are available for order from MOO:D MARK or the Isetan online store. If you're struggling to find the perfect gift, please consider these options.

Text: K-Writer's Club

*All prices include tax.
*This article is reproduced from the special feature " ISETAN MEN'S Store Buyers' Selection: Valentine's Day Gifts Men Will Love!" in Mitsukoshi Isetan's food media " FOODIE ".

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