YOAK , a footwear brand committed to "Made in Tokyo," will be opening a pop-up store at Isetan Shinjuku Store, Men's Building 1F, Men's Shoes. This pop-up, which will run for a limited time from January 22nd (Wed) to February 4th (Tue), will feature their classic sneakers and will also showcase new models from their Spring/Summer 2020 collection.

A new all-weather sneaker is now available in an exclusively at Isetan Shinjuku Store

YOAK is a Tokyo-based footwear brand that elevates style with its minimalist design and carefully considered functionality, based on the concept of "sneakers that go well with shirts and jackets." These are highly regarded sneakers for adults, featuring high-quality materials and comfortable wear.

At ISETAN MEN'S store, this annual pop-up will feature a variety of designs including YOAK 's iconic low-cut sneakers "STANLEY" and "ULYSE," as well as the slip-on "LILY" and the dad sneaker "LORRY" that debuted last year. In addition, exclusively at Isetan Shinjuku Store model of the new "JOURNEY" will also be available.


The new "JOURNEY" sneakers, designed by Atsushi Hiromoto and inspired by his own travels, feature a Cordura nylon upper for superior durability and water resistance, and spandex at the opening for easy on and off during long journeys such as on airplanes.

YOAK excels not only in formal and sophisticated urban settings, but also in outdoor environments, thanks to the use of a highly functional Vibram sole, resulting in a shoe that can withstand all weather conditions.