ETRO held its first men's fashion show in a long time at Milan Fashion Week Spring/Summer 2020. We bring you the latest information on this season's collection.

An escape from everyday life, and a desert journey to discover new truths.

This season, Keen Etro draws inspiration from desert journeys and cross-cultural experiences—symbols of the ultimate escape from everyday life and places to discover new truths. Along with ETRO 's signature use of color and texture, the collection adds a touch of "lightness" to the wardrobe, celebrating the brand's iconic adventurous spirit and love of travel with effortless elegance and eclectic charm.

This season's signature items include a cozy poncho with a typical nomadic vibe, a bomber jacket with a tribal motif, and comfortable striped pants with delicate fringes—all of which convey a sophisticated and relaxed atmosphere.
The shirts, featuring the brand's iconic paisley graphic, are meticulously crafted from new materials such as eucalyptus, while the elaborately jacquard bomber jackets evoke the feeling of a rich oasis.

The desert, offering immense energy both culturally and artistically, allowing for the incorporation of symbolic patterns, truly lies between dreams and reality. Take this opportunity to enjoy the world of ETRO , which evokes images of journeys filled with countless memories and emotions.