The industry is buzzing about a midsole that can be completed in about two hours! What is the 3D ordering system "QUANT-U" project?

ECCO 's "QUANT-U" is a customization program based on the brand's popular sneaker "SOFT8," incorporating a midsole tailored to each individual's feet and walking style.

First, a special 3D scanner is used to measure every part of the foot in 15 seconds. The data from this measurement is then used to create the optimal shape for the midsole. Next, the wearer walks on a treadmill for about 30 seconds wearing shoes equipped with sensors, and the walking pattern is analyzed in detail. This data is instantly incorporated into a silicone midsole, which is then completed using a 3D printer.



Another feature of this program is that it can be combined with ECCO 's high-quality leather uppers and shoelaces. Following the success of the pop-up store in February 2019 and the event at the "ISETAN Shoe Fair" in September of the same year, this special "QUANT-U" will be making a comeback Isetan Shinjuku Store, Men's Building B1F, Men's Shoes section, from February 19th (Wed) to March 24th (Tue).
It will be handled through a pop-up event.

[Experience Report] Experiencing next-generation shoes that defy imagination – an "exciting experience" realized in approximately 120 minutes.

ECCO 's "QUANT-U" is the world's first commercial service to customize shoe midsoles using a 3D printer. Since its launch in February 2019 at a pop-up shop on the first basement floor Isetan Shinjuku Store, Men's Building , it has been met with a flood of "surprise and delight" from leather shoe enthusiasts and media representatives.

This time, we get a sneak peek at cutting-edge technology that is becoming a new trend in the fashion industry. We report on the fascinating behind-the-scenes story of the breathtaking experience that unfolds in approximately 60 minutes.

With a strong commitment to the idea that "it's meaningless unless everything is done right in front of the customer," the realization of the "QUANT-U" project took approximately three years, from material selection to printer development.

Unique measurement method that mixes static and dynamic data.

First, before we get to the production of the midsole using a 3D printer, let's talk about measurement.

The process was very simple, consisting of two steps: a scan for foot shape analysis and a walk for gait analysis. What was surprising was the speed of the work. In just over ten seconds, a 3D image of my foot shape appeared before my eyes, and a professional stylist accurately explained its characteristics. The appropriate size was also pointed out on the screen, and I was amazed by the insightful analysis, such as the position of the arch and any misalignment of the bone structure, which made me think, "I see."



Next, you'll change into shoes with embedded sensor chips and undergo a 30-second gait analysis on a treadmill.

Here, the center of gravity, foot movement, twisting, force of pushing off the ground, and toe direction are measured. Fully digitized data appears before your eyes. As far as we know, general 3D measurement uses aggregated data from multiple chips, so there are limitations to what can be measured.

However, the amazing thing about ECCO is that it measures everything in 360 degrees. You can even check the movement as if it were your own foot. Of course, you also get precise feedback from a professional stylist, and you can learn about the shape and characteristics of the midsole that will be created.

The quality of the leather will impress even the most discerning connoisseurs.

Once the measurements are complete, it's time to choose a color. This time, we've prepared two types of leather to choose from: "CELESTE" with a smooth texture and "OXFORD" with a classic feel, offering a total of 13 colors. Both types embody ECCO 's commitment to leather, a company that also operates as a tannery.

Upon inquiry, it was revealed that this dedication is the result of "innovation." At the annual Leather Creation Meeting, leading designers and creators from around the world gather to produce extraordinary items, from "transparent" leather and unique leathers that "change color with temperature," to environmentally conscious eco-leathers. The leather born from such innovation is a crucial factor supporting ECCO today.

It's finally finished, and how does it feel to wear...?

Once the two types of measurements and leather selection are complete, the midsole molding process finally begins. Watching your own midsole being created right before your eyes with a 3D printer is an impressive sight, and you can't help but lean forward to watch in awe.

The hexagonal honeycomb structure, made up of approximately 20 layers, varies in thickness and size for each individual. The orientation of the hexagonal vertices is determined by the direction of foot movement, a hidden mechanism that enhances propulsion.

Because I experience strong tension when the ball touches the ground, it ended up with a small, highly resilient hexagon shape.



When I actually tried them on, I was surprised by the difference in comfort compared to the measurement shoes. The gap between the shoe and my foot was filled, and I felt a sense of unity with the shoe. As for walking, I felt a strange sensation of smooth movement, as if elements that would hinder my progress had been eliminated, and my feet were being propelled forward. Combined with the soft-touch leather, the comfort was incredible, especially considering I had just started wearing them.

The experience of having the characteristics of my feet and walking style quantified was truly unique. The comfort was also beyond my expectations; it was an incredibly moving experience.