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2019.12.21 update

[Feature] Start the new year fresh with new underwear!? 10 recommended underwear choices based on "comfort" and "design"（1/3）


The second year of the Reiwa era, the Year of the Rat, marks the start of a new cycle of the Chinese zodiac. It also marks the beginning of an Olympic year. There are many reasons to replace things, but "welcoming the new year in new underwear" is an old Japanese custom. You might think this is an old custom unique to Japan, but it turns out that there are also customs related to underwear for New Year's Day and New Year's Eve in other countries as well. On New Year's Eve, let's carefully cleanse ourselves in the bath and ring in the new year wearing "lucky items"—brand new underwear!


■ 10 Recommended Underwear Items Based on "Comfort" and "Design"
▼ 1. Five undergarments that convey superior comfort and are made with carefully selected materials.
▼ 2. Refresh yourself with cheerful designs! 5 colorful lingerie selections


View "boxer shorts" at the Isetan online store.

Photo & Text: ISETAN MEN'S net

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