From Wednesday, January 8th, DIOR pop-up store will be held on the 1st floor Isetan Shinjuku Store, Men's Building , in the promotion area. There, in addition to the "Dior & Rimowa" capsule collection designed in collaboration with RIMOWA by DIOR Men's Artistic Director Kim Jones, DIOR Summer 2020 Men's Collection, created in collaboration with NY-based contemporary artist Daniel Arsham, will be unveiled. Anticipation is high for this collaborative collection, which crosses over the brand's past, present, and future, and is a projection of the future.


Attention is drawn to the unique concept of "archaeology as fiction."

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Daniel Arsham is an American artist known for his work that questions contemporary archaeology, and is active in many fields including fine arts, architecture, performance, design, and film. Kim Jones, who took notice of Arsham's ideas such as "the present is the past as seen from the future," collaborated with him to pay homage to the history of DIOR itself, as well as to the evolving heritage of DIOR .

In this collaborative collection, Kim Jones and Arsham venture into an imaginary future, transforming items into precious archives and reflections of time. Following the spirit of Arsham's "Future Relics" series, the collection features motifs of mementos from Monsieur Dior's study, such as clocks and telephones.



Furthermore, by reinterpreting DIOR 's "Newspaper" print, which was first presented in the Spring/Summer 2020 Haute Couture collection, and using the "Saddle" bag as a template to create a new limited-edition bag through 3D printing, the collection brilliantly embodies the message that "history is not rigid, but a living thing that changes dynamically."

Dior & Rimowa luggage incorporates innovative techniques.

A limited-edition capsule collection that breathes new life into popular classic designs.

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The "Dior & Rimowa" capsule collection, the first collaboration with the luxury travel luggage maison RIMOWA , employs an innovative technique of applying vibrant colors directly to aluminum.

Decorated with the brand's signature grooved aluminum, the "trunk," "cabin," "hand case," and "champagne case" feature the iconic "Dior Oblique" motif in a strikingly nuanced way.


The collection features RIMOWA 's iconic aluminum body, adorned with DIOR 's signature color schemes to express current trends, such as the "Trunk" and "Cabin" models, as well as the "Handcase," a revival of the early 1990s vintage RIMOWA "Piccolo" case. In addition, there's the "Personal" crossbody type with a high-quality, easy-to-carry aluminum body accented with leather, and the "Champagne Case," available only through special orders. All models are elegant, functional, and beautiful.

[Open Report] A pop-up world that proves its beauty will last for 1000 years.

Experience DIOR from the perspective of "3020" at ISETAN MEN'S Building -- The bold interior decoration of DIOR limited-time pop-up store currently being held as a promotion on the 1st floor Isetan Shinjuku Store, Men's Building , is themed "An archaeologist from 3020 unearths DIOR from 2020," by contemporary artist Daniel Arsham. You can enjoy the beautiful and cutting-edge "Kim Jones World" that will remain stunning even 1000 years from now.

Imagine DIOR unearthed 1000 years from now, its walls decaying, fossilized, and mineralized—still beautiful even in its ruined state. This pop-up store embodies that image, expressed through a world of pink.


Daniel Arsham, who was originally colorblind, created many early works featuring shades of gray and white. However, the first color he saw when he put on corrective glasses was pink, and from that point on, his style changed dramatically. This year's DIOR Summer 2020 Men's Collection features vibrant Lunar Pink, Sand Beige, Off-White, Dark Gray, and Light Gray, all of which are important to him. Kim Jones has beautifully designed the world that Daniel Arsham has seen.

Both Daniel Arsham and Kim Jones feature collections that emphasize the time axis, such as the "Newspaper" design innerwear from 3020. Visiting the store after seeing Daniel Arsham's previous works will deepen your understanding of their work.


The Dior & Rimowa capsule collection is popular for its gradient designs.

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The "Dior & Rimowa" capsule collection, born from an innovative technique of directly applying vibrant colors to aluminum, features a lineup of five styles. The most popular is the clutch-type "Personal," which is popular with both men and women for its easy-to-carry size and color options of blue, pink, black, and silver, making it suitable for everyday use.

The "Cabin" and the large "Trunk," both featuring an aluminum body and DIOR 's signature color scheme, express current trends. The gradient color is particularly popular among the three available colors, making them attractive limited-edition items for RIMOWA fans.

What are the highlights of the "Summer 2020 Men's Collection," which is being released worldwide ahead of other brands?

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What DIOR fans are sure to notice is the "newspaper print," which is used on popular saddle bags, high-top and low-top shoes, scarves, and clothing. This print, which John Galliano first introduced in his Spring/Summer 2000 collection, has now been reconstructed and updated by Daniel Arsham.

Popular items from the pre-release include sweatshirts and T-shirts featuring the DIOR logo drawn by Daniel Arsham, outerwear inspired by Daniel Arsham's work with cleverly designed elements such as the telephone, books, and alphabet that Monsieur used on the moon, and jacquard-woven "Dior Oblique" shirts, all of which are must-have items for coordinating outfits.

The new sneaker model is inspired by Daniel Arsham's work, which draws inspiration from Japanese gardens, and features a fresh gradient of blue and pink. Take a closer look to see how it incorporates mineral imagery and the beautiful sand patterns unique to Japanese gardens.


*All prices include tax.
*Please ask a staff member on the day for more details.

inquiry
Isetan Shinjuku Store, Men's Building 3rd Floor = Men's Designers
03-3352-1111 (main representative)