On Wednesday, February 19th, the 7th floor of Isetan Shinjuku Store, Men's Building , will reopen after renovations! "Men's Authentic," which sympathizes with enduring values and proposes a traditional lifestyle, and "Super Men's," which offers business and casual wear mainly in sizes 2L to 4L, will merge to create a new floor that further pursues universal values and sophisticated style.

The new floor pursues a timeless and high-quality style.

The newly renovated Men's Authentic section on the 7th floor Isetan Shinjuku Store, Men's Building will be organized into three categories: "Traditional," "Modern Vintage," and "Urban." From sophisticated urban wear to timeless men's classics, the floor will be reborn as a place that can be enjoyed by people of all ages.

TRADITIONAL

Highlighting traditional craftsmanship and historically significant masterpieces.

"Traditional," a concept centered on the pursuit of enduring value, encompasses brands such as Polo Ralph Lauren, Brooks Brothers, and J. Press, focusing on traditional items, unchanging quality, and inherited sentiments. We will introduce a variety of brands and renowned products that continue to uphold a long history of craftsmanship.

MODERN VINTAGE

A place where you can discover the next masterpiece.

"Modern Vintage" features a lineup of brands such as Baracuta, Barbour, and Nigel Cabourn, which retain their timeless appeal while offering a perfectly balanced contemporary style. We curate items that resonate with our customers' stories, and we hope to weave new stories with them, growing together with them.

URBAN

Enjoy the style of each season.

"Urban" offers stylish and smart wear that incorporates seasonal trends in a balanced way, mainly focusing on matching sets. It features sophisticated urban styles from brands such as Tomorrowland, which is relocating to the 7th floor Isetan Shinjuku Store, Men's Building as well as Mackintosh Philosophy and Black Label Crestbridge.

"Super Men's Sizes" are now available on every floor Isetan Shinjuku Store, Men's Building !

One of the biggest changes with this refresh opening is that brands and items known for their "super ISETAN MEN'S 's sizes" will now be available on the 7th floor and on every floor Isetan Shinjuku Store, Men's Building .

Regarding this refreshed opening, buyer Yoshio Uematsu commented, "We want to provide our existing customers with the joy of choosing fashion without causing them any inconvenience, and we want to respond to that throughout the entire Isetan Shinjuku Store, Men's Building ." On the 7th floor Isetan Shinjuku Store, Men's Building , the range of items will be expanded so that customers can choose without worrying about their size, and size chips that show the available sizes at a glance will also be introduced.

Furthermore, starting with the refreshed reopening on Wednesday, February 19th, we will begin offering a reservation service for professional stylists to our long-time customers. In addition to allowing you to enjoy shopping with the same peace of mind as before, we have also prepared a new space where you can shop at your leisure.

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