From December 21st (Sat) to 22nd (Sun), Whitte , the fragrance brand created by fragrance designer Sayuri Shiraishi, will be holding a launch event for its new cream and oil Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence. The event will showcase the brand's journey over the past three years, presenting all of its past collections.

Witte was launched in 2017 by fragrance designer Sayuri Shiraishi. The name Witte is a coined word that modifies the spelling of "white," which is also the brand's signature color, reflecting the desire to add color to a blank canvas. By sourcing fragrances from all over the world and blending them to their fullest potential, Witte creates fragrances that allow you to enjoy the original scent for a long time while also creating a familiar and approachable fragrance.

The new 2019 collection features creams and oils. The fragrances include "Casablanca," a sweet and elegant scent of large Casablanca lilies; "White Tea," a blend of white tea and rich beauty ingredients; and "Bay & Black Pepper," a collaboration with Isetan Shinjuku Store, Men's Building which hints at hidden passion and sweet temptation within a wild, spicy aroma. The "Bay & Black Pepper" fragrance will only be available as a cream and will be unveiled for the first time at this event. These creams and oils, packed with rich beauty ingredients, can be used for face and body care, allowing you to enjoy a simple yet luxurious skincare time enveloped in fragrance—a truly discreet luxury experience. Christmas gift sets will also be available at the event. The entire lineup, including all eight fragrances and fragrance flowers, can only be seen during these two days. Please visit the store and find a fragrance that will complement your daily life.

View Witte's product list on the Isetan Online Store